Brightside rebrands to simplify offering

Top 20 insurance broker, brightside, has rebranded with a new identity which is fresh, distinctive and sends a bold message about its future plans.

The rebrand has come as a direct result of the new management team’s ambitious and exciting growth plans and will enable brightside to build its own insurance portfolio rather than just acting as an umbrella for its other brands.

The reference to the Severn Bridge has been removed and replaced with a strong, bold colour palette of orange, white and black to better represent a national business.

Andrew Wallin, CEO of brightside, said: “brightside has immense untapped potential and we are really excited about building a brightside insurance portfolio using the new brand, commencing with brightside car insurance in July.

Our new brand upholds the principles we aspire to and helps to build a platform on which we can build a leading business.

We want to demonstrate the positive changes happening at brightside and our new identity is a step toward our ambition of becoming the natural choice for every insurance customer, affinity partner, insurer and employee.

The process of defining the new identity was a real collaboration and included group sessions and interviews about what we stand for. It was a fantastic process which reflects how we will work together in the future.”

The new brand aligns with the company’s plans for the future to continue to build new business relationships across the UK and to provide a platform for acquisitions.

The new strapline for the brand is ‘this is insurance’. The aim of which is to set brightside apart from competitors by showing that brightside’s products and services represent the bright side of insurance.

Andrew added: “We want to plant a flag in the ground and say that we will be different, we will deliver what the customer wants and needs.”

Have your say about the new brand on Twitter using #thisisinsurance.

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