In modern times, promoting a brand or a product has to happen with the use of social media otherwise you will miss out on an amazing source of potential followers. Getting an audience on various social websites will be a great start in promoting your brand and will be there to stay and improve with the product/service itself.
In order for your brand to be successful you should consider applying a few practices to ensure that your followers will be drawn in and properly informed about what you are trying to advertise for them.
If you use Instagram, it is possible that you will have accounts on all the major social media websites and most likely a website of your own. Use this to your benefit and engage in cross outlet promotion. Have your Instagram connected to all the major social websites and use it as a launching point for your brand. It is well received and has a large user base which can boost your visibility on the market. Consider the use of an Instagram bot for followers in order to help you keep your followers up to date.
Be open with your customers
Do not force yourself into being overly professional. This usually gives off a more negative impression than it does a good one. Ask questions and allow feedback from your customers, especially if your product is still in development. Post trivia that is somewhat related to your products. For example, if you are making diving equipment ask your followers what is their best place where they used to swim. This will make a good impression on them and help keep them down the route with you.
Give something back
In your niche, people will appreciate you more if you are implicated in its community not just as a provider but also as a helping hand. Providing tips and tricks that can help people understand and better interact with this industry will ensure that they will share your content to friends who are also looking for help in this regard. Try and make the content unique so that the followers don’t be feel like they are receiving spam or clickbait content and that you actually put effort into giving this help.
Analyse your fan-base
It is important to know who your customers are as this will be pivotal in what content you post and when you do so. If you are based in Europe and most of your customers are from the US you will not have a big impact on them if you post on the EU time. As such, you will have to find a way to secure them the information they need.