You have a great idea for a business. You’re sure you’ve discovered a brand that will capture people’s attention. Nearly all the logistics have been worked out and the company is close to being functional, yet you are still missing that all-important piece to the puzzle: the logo.
Not everyone is blessed with artistic ability, but you don’t have to be Picasso to come up with and design a great logo for your company. Having said this, there are guidelines that can assist in your creation.
Here are six rules for creating that eye-catching logo that will capture those much sought after customers.
- Keep it simple
This can be a hard concept to adhere to. You’ve put so much thought and detail into your future business and it’s only natural to have a million ideas for the design of your logo. Unfortunately, this often results in muddled designs that lose their focus and fail to connect to their intended audience. You still want it to be versatile and memorable, but that doesn’t mean it has to be complicated or messy. Sometimes the simplest designs are the ones that etch into the psyche of those who see it.
- Stay away from trends
It’s easy to look around and think it’s a good idea to create a logo that relates to the trends of that current period of time. Sure, for those six months or year that that trend is relevant in society your logo will attract a good deal of attention, but what happens when that trend fades away like most do? Your logo will be outdated and forgotten like the trend it was emulating, forcing you to revamp your look to distance yourself from a discarded movement. Create something that will stand the test of time, not something that’s momentarily passing by.
- Consult a professional
Many creators have a hard time delegating work to others during the creation phase of their company; however, hiring a professional to offer advice and direction could be the difference between a successful logo and a bust.
Not every owner will be equipped with the capabilities necessary to take on the task of creating an eye-catching logo, so if you’re struggling to come up with a unique and effective design, visit this website. This team of UK design professionals have an acute understanding of market trends and will be glad to guide you through the process of designing the perfect logo for your company.
- Keep your audience in mind
While your brand is your baby and the logo is one piece to your masterpiece, it will do you well to remember that you are not the one whom you are trying to convince to invest in your brand. It’s your intended audience and future clientele that should impact your decisions.
Study your audience the same way you did when creating your product. What kind of logo will they most relate and identify with? Conduct surveys with possible designs and use the feedback to create a logo your audience will find memorable.
- Immediate association
When a person sees your logo, they should immediately associate the design with your brand or company. The best logos, like McDonalds’ Golden Arches, are the ones where there is no mistaking the product it is associated with. Again, this goes back to keeping it simple. If you cloud your design with too many details, it makes it difficult for people to focus on that one thing that reminds them of your brand.
Can your logo be printed in various forms, colours, and spaces and still look good? It is an issue that many don’t factor in when creating their logo, but it should be. Your design shouldn’t be the same size or colour on every advertisement outlet. You’ll need to constantly be adjusting it to fit the source where it’s being displayed, and so it will be wise to create a logo that is versatile so that it will look good no matter where it is branded.
Creating an effective logo can be a difficult task but is one that, if done with these guidelines in mind, can be the difference between the success and failure of your company. So remember, if you’re not sure you can come up with a great idea on your own, don’t be ashamed to ask a professional for help.