From desktop to mobile: The great big user behaviour shift

The advancements of technology are fast and sometimes surprising, but in most cases, they are done incrementally, therefore easy to anticipate. The advent of mobile technologies might have taken some people by surprise, yet they are now very used with their gradual improvements. It comes as no surprise that with smartphones and tablets that are almost as powerful as desktop computers and laptops, people are migrating to mobile devices.

Technology and user behaviour is changing all the time and modern people are quick to embrace the new discoveries. The mobile landscape is wide and constantly expanding, allowing people to perform the same actions and satisfy their needs on smartphones and desktops. Under these circumstances, it is only natural for them to choose the convenience of staying connected with everything relevant while on the move.

Mobile traffic sets an important milestone

In 2016, desktop traffic was overtaken for the first time by its mobile counterpart and this seems to be an irreversible trend. Those who discover the advantages of using smartphones or tablets to solve problems that used to require desktop computer never go back to their old PC. Furthermore, they are less likely to download native apps and pay more attention to hybrid applications. Not having a mobile website today is a big problem for any serious venture and everyone strives to keep all mobile channels open.

For a business to be successful, it needs to tap into the tremendous potential of Internet marketing. Visibility is essential and now that search engines are prioritizing mobile web SEO over app store search engine optimization, major changes are in order. Entrepreneurs are paying attention to the alternative platforms and the new apps and wonder how this change will affect business. The good news is that those who are willing to adjust and embrace the technological advances are going to be the main beneficiaries of change. Trying to resist it is futile and potentially ruinous even for prosperous ventures.

Users are the main beneficiaries of healthy competition

While the transition from desktop to mobile is accelerated, people are also contemplating the possibility of migrating from one smart phone to the other. They are not only interested in the technical differences between such devices, but also the operating systems powering them. Back in the day, these differences used to be significant, but now developers have many incentives to produce apps compatible with various devices. Simply put, nobody can afford to neglect any category of potential customers for any reason.

One of the catalysts for growth for smartphones and tablets users was the fact that these gadgets are perfect for enjoying online entertainment. Casual and lucrative casino games are perfectly suited for mobile devices and online operators took notice. They have realized that it’s critical to be mobile friendly and iOS ready and they meet prospective clients halfway with such applications. They load quickly, run smoothly and glitch free, therefore provide the ultimate gaming experience for online users.

A fast expanding market for mobile apps

When people want to look something up over the Internet, they are more likely to do it on a smart phone or tablet. For every day activities, these gadgets are far more useful and convenient, while PCs and laptops are preferred for doing thorough research. Even though these devices are still used more often for acquiring products, the decision is usually made on a mobile device. This explains the willingness of online ventures to invest in the development of new personalized applications.

Educated customers and people who have access to a broad spectrum of services are less likely to settle for second best. As the world of smartphones and abstinence growing, users are now the ones that set trends and decide the direction in which the market moves. This compels developers to come up with increasingly better products, which in turn further accelerates the advancement of technology.

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