The usage of videos in marketing has spiked of late, now that practically every business understands just how beneficial it can be. However while it is true that videos have a lot of potential to attract attention, engage, and foster interest – you need to take the right steps in order to realize that potential.
Make no mistake there is a lot involved in creating an effective marketing video, but as a starting point these four tips should put you on the right track:
- Create videos that are short and focused
With every minute that passes, more viewers are likely to stop watching your videos as their attention wanders or they simply become disinterested. That is why in most cases it is best to create marketing videos that are short and focused on a particular topic – with a duration between 1 to 2 minutes or so.
- Use the first 10 seconds to foster interest
Within the first 10 seconds (or less) of your video, most viewers will decide whether or not they want to continue watching. That is why it is crucial that you let viewers know right from the get go what the video is about, and more importantly why they should want to keep watching.
- Finish with a strong call to action
Every marketing video should have a particular goal, and the fulfillment of that goal is what the call to action is all about. At the end of your marketing video you should have a strong call to action that directs viewers to what you want them to do, and gives them a good reason why they should do it.
- Place subtitles in your videos
Considering many people watch videos on mute (or use browsers that automatically mutes videos) – it makes more sense than ever to place subtitles in your videos. It is a great way to ensure that your video has the best chance of engaging viewers, and makes it look fairly professional to boot.
While there are many different ways to record and creating marketing videos nowadays, if you want to capture footage from an iPad for your video then you may face some difficulty. One easy way to do so is by using Movavi Screen Capture Studio for Mac as a screen recorder for iPad or any other iOS devices.
Aside from being able to record the screen of iOS devices or Mac, Movavi Screen Capture Studio for Mac has a built-in editor that can be useful as well. With its features you will be able to trim out unwanted footage, merge clips together, apply special effects, add animated transitions, include audio tracks, and much more.
Simply put Movavi Screen Capture Studio for Mac is a great tool to have if you want to create marketing videos of any kind. Its versatility and features will ensure that you have what you need to create high quality videos that look professional and are able to attract and engage more viewers.