Marketing

It doesn’t matter if you’re black or white (or male, or female, or…)

Marketing guru and owner of Sarsaparilla Marketing, Kimberly Davis shares her thoughts on how the drive for equality is masking the real qualities needed to be a success.

I do not fly the “women in the workplace” flag.

That’s right, I said it. (Bet you didn’t expect to hear that from a woman!)

Let me be clear; I’m not a feminist, I’m not old-fashioned, I’m a realist, and the reality is that it doesn’t matter if you’re male or female, black or white, Islamic or Catholic, rich or poor, fat or thin, everyone encounters obstacles in life and work. Everyone is treated with some sort of prejudice or harassment – even white men.

So what?

Kimberly Davis
Kimberly Davis owner of Sarsaparilla Marketing

My first boss used to call all the women on the staff “crack whores”. My next boss made it clear he believed women only belonged in the kitchen. When I appeared on The Apprentice, another candidate called me obese in front of 10 million people.

So what?

Should I let these things break me? Should I feel sorry for myself because I’m “a poor woman who has been harassed, suppressed, and disrespected”? No! I’m grateful for these experiences, they made me who I am. They lit a fire so strong that it’s made me smarter, more resilient, and even more determined to prove them wrong. Why would I ever moan about them? And why would I ever make it about being a woman, when I know the same things happen to men, other genders, other religions, and so on?

The difference between those who succeed and those who fail is simple – it all comes down to attitude. When I hire employees, I always say that it doesn’t matter if they have experience; I can always teach them new skills, but what I can’t teach is the right attitude.

If you make excuses, point the blame elsewhere, and always complain about why you can’t do something, you’ll never succeed.

Successful people all share the same traits. They find ways to overcome obstacles. They transform negatives into positives and they create opportunities.

If people see me as successful, it’s not because I’m a woman or because I had any special opportunities.

All the greatest leaders and business people had to overcome adversity.

Michael Jordan was cut from his High School basketball team because apparently he wasn’t good enough. Oprah was told she didn’t have the look for TV. JK Rowling was rejected 12 times for Harry Potter.

Can you imagine if these people spent all their time dwelling over the injustices against them? They would’ve never succeeded – and neither will you if you fall into that trap.

I love working with men and women. I don’t believe anyone should be bullied, harassed, or treated unkindly, but unfortunately, it happens – to everyone. Whether you want to make millions or just have the freedom to do what you want, to achieve it you need to stop making excuses.

The sweetest justice of all is achieving amazing success. So go get it, no matter who you are!

Download Kimberly’s free e-book “7 Deadly Marketing Mistakes Destroying Your Business, Right Now (and you don’t even know it), now at www.sarsaparillamarketing.com

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