How important is a first impression in business?

The phrase: “You never get a second chance to make a first impression” is one that you will hear frequently in the business world; if you want your venture to succeed, it is essential that you take the time to get it right in the first instant.

After all, a bad impression can seldom be remedied. A business runs on personal communication as much as it does on money, and if you want to be successful, it is vital that those who have cause to connect with you receive the very best impression from the outset.

business image handshake first impressionMaking a good first impression

First impressions have the ability to make or break a business, and a positive experience can create long-lasting business relationships. For this reason it is essential that you work on that first impression; for example, the way in which you present yourself and your venture in public, how you communicate with colleagues and clients, and the ways you publicise yourself. Making a good first impression is particularly important when it comes to meeting customers, pitching to potential clients, or during interviews. These are the key points at which people will meet you and begin to form an impression of you and the services you’re offering.

There are a few essential components to making a good first impression; namely dressing well, taking care of personal grooming, projecting a friendly manner, and being able to communicate clearly and concisely. Do not ever underestimate the importance of a strong handshake, or manners and etiquette; these can speak volumes.

Getting it right first time

If you want to make a good impression first time round make sure you are professional, and confident in yourself and your business. Take the time to research potential clients or employers, and be clear how your services can be invaluable to them, rather than dwelling on what others can’t do, this will create positivity from the outset. It is also important to constantly evaluate the ways in which your business communicates; practice on others if needs be, and make sure you have confidence in what you’re providing.

A professional website is the perfect way to create a lasting first impression. Your website is the front page of your business online and it is important for it to have a lasting impact that sticks. A professionally designed and managed website by a team of web developers is the best way to build a fully functioning and effective web page. Think about how to best drive targeted traffic to your most important pages. SEO is a broad industry and there are lots of providers. Use this link for a solid seo agency in Bristol.

Let’s illustrate this on an example of Auto Covers. This company is a car cover retailer based in the UK. However, when they decided to expand their market to the neighboring France, they translated not only the website, but also the ads. As we all know French take deep pride in their language, and meanwhile almost everyone speaks at least basic English, pressing majority of their searches are in French, and they are more likely to click on a French ad, rather than same but English one.

When it comes to making a good first impression, you must take the time to perfect a look; be sure of the image you want to project, this will depend upon the market in which you circulate. Choose smart clothes that will flatter your shape, and dress for work, rather than play; consider accessories and your personal grooming, as well as the outfit that you’ll wear. If you have a visual impairment, taking the time to consider whether to wear contact lenses or glasses can also go a long way towards helping you make a good impression. Some feel that glasses present a smarter, more professional appearance, while others feel that coloured contact lenses can accentuate some good features, allow clients and potential employers to see your face more clearly, and better judge your facial expressions.

Competition in the world of business is fierce; making a good first impression is vital, and can be the difference between impressing clients and winning contracts, and being left out in the cold. Improving upon your personal and company image is a simple way to enhance a potential employer, colleague, or client’s first opinion of you, and can reinforce your reliability and competence in your field; encourage a little faith in your business and abilities, and you will go far.