Medicine isn’t an easy business to break in to. You’ve got the studying time, the on-the-job training, the harsh reality of working around sick people and the stream of refresher’s courses to keep your skills up to scratch. But once you’ve made it, mounds of profits can be yours for the taking.
The allure of private practices for doctors and nurses alike makes far more sense, financially, when compared to the interminable rush of the NHS. A private practice will allow you to undertake medical care without the frustrating diktats and quotas from NHS bosses.
And it’s a major business – private practices in the UK are worth more than £4 billion, and cater to the 13 per cent of the population who are insured for private medical treatment.
The medical practitioner working in these firms can potentially make £100,000 a year, according to the Royal College of Surgeons of England.
It is however, an industry bursting with competition. With that in mind, what can you do to create a practice that will stand out from the crowd?
What the NHS can’t offer
As great as the NHS is, it doesn’t offer everyone every kind of wonder drug or aesthetic rejigging willy-nilly.
That’s where the ideal private practice can find its niche – mounting a market providing the services the NHS won’t.
For example, you could throw yourself into the work of the aesthetic clinic. On the simple end of the spectrum, many places offer Botox training that will add an invaluablearrow to your quiver, while more invasive plastic surgery techniques require a few years (at least) of training before you’re up to scratch.
It’s well worth the effort, however. With a broader level of knowledge, your practice will be able to diversify and rake in even more profits.
While NHS hospitals are hygienic, they’ve never exactly been known for their fabulous décor.
It might not seem like an important detail, but a lack of tasteful interior design can make your patients stressed, uneasy and, in turn, less likely to open up about their medical condition.
You are creating a fine balance between comfort and clinical cleanliness. So, bring in an interior designer and you’ll have an office to be proud of.
When someone is on the NHS, they are a patient. But when they’re in the private sector, they’re also a customer.And unlike most other businesses, the customer is not always right.
Instead, you have to instill enough confidence in your patients to listen to your professional advice, and show them that you’re the best person for the job.
This does, of course, count as basic medical advice in any situation. But when a financial imperative is involved, the need for high-quality communication grows ever greater.
Customers to your practice should be treated as such. Consultation times should be long enough to warrant the extra cost. In the brave new world of private healthcare, your business needs one thing in abundance – it needs to care.