Eurostar launches new designer uniform

Jermyn Street Design is very proud to have won the contract to design the new image uniforms for Eurostar against competition from suppliers throughout Europe.

The brief was to create stand-out visibility, quality and elegance in the new uniform to coincide with Eurostar’s £700m programme of investment in its new, state-of-the-art fleet of trains.

The new uniform was designed by Christina Burke from Jermyn Street Design. She explains her inspiration behind the new look: “Eurostar’s metallic ‘e’ sculpture and the curves of the lines on the new train livery is a theme running throughout each garment. We have also incorporated the iconic Eurostar yellow as a classic contrast to the metallic tones.”

The new design concepts were first introduced to employees through a series of twelve focus groups across all three countries, which included representatives from a cross-section of customer service roles. These were followed by ten internal staff road-shows where employees were invited to vote for their favourite from three alternative design iterations. Fifty-five employees were selected to test the chosen uniforms in their working environments for four weeks and after further refinement a second wearer trial was conducted. 

Pascale Wilson, On-Board Services Contracts Manager for Eurostar, sums up the new look: “We have created a uniform that reflects who we are and how we want to be seen. It projects a modern, fresh, professional and elegant image.”

Susanne Malim, managing director of Jermyn Street Design, comments: “We are very proud of the new Eurostar uniform range. It was a big challenge to unite employees from three different countries with one coherent look that appeals to everyone. The feedback we have received shows that we have created a look which resonates with the Eurostar teams, one which they feel good in and are proud to wear.”