Jermyn Street Design is very proud to have won the contract to design the new image uniforms for Eurostar against competition from suppliers throughout Europe.

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The brief was to create stand-out visibility, quality and elegance in the new uniform to coincide with Eurostar’s £700m programme of investment in its new, state-of-the-art fleet of trains.

The new uniform was designed by Christina Burke from Jermyn Street Design. She explains her inspiration behind the new look: “Eurostar’s metallic ‘e’ sculpture and the curves of the lines on the new train livery is a theme running throughout each garment. We have also incorporated the iconic Eurostar yellow as a classic contrast to the metallic tones.”

The new design concepts were first introduced to employees through a series of twelve focus groups across all three countries, which included representatives from a cross-section of customer service roles. These were followed by ten internal staff road-shows where employees were invited to vote for their favourite from three alternative design iterations. Fifty-five employees were selected to test the chosen uniforms in their working environments for four weeks and after further refinement a second wearer trial was conducted. 

Pascale Wilson, On-Board Services Contracts Manager for Eurostar, sums up the new look: “We have created a uniform that reflects who we are and how we want to be seen. It projects a modern, fresh, professional and elegant image.”

Susanne Malim, managing director of Jermyn Street Design, comments: “We are very proud of the new Eurostar uniform range. It was a big challenge to unite employees from three different countries with one coherent look that appeals to everyone. The feedback we have received shows that we have created a look which resonates with the Eurostar teams, one which they feel good in and are proud to wear.”