Are you the owner of a small business in its infancy? We understand that it may not all be plain sailing in these initial years, so we’ve drawn up some tips to consider when trying to get your business off the ground and through this testing time.
Be where your customers are
Social media is likely where your customers will be spending at least some of their free time, talking to each other and potentially about you, so you need to be there, too. Communicate with them on a platform they are comfortable with, like Facebook or Twitter.
Network, Network, Network!
Build up a community of connections with other business owners, industry representatives and clients. Let people know about what you do, and how you can help them. That way, they can help you too when you need it.
Build an online presence
The aforementioned social media networks are imperative to building your brand, but you can’t stop there. You’ve got to ensure your customers can find your company’s page on the net with ease. If a potential customer can’t find your website within one minute, they are likely to give up and move on to a competitor. So, spend a little money on your online presence and do it right. Use a reputable host like 1&1 and find an appropriate domain name, preferably with a .com or .co.uk ending. Once you have a website, you can start advertising the domain so people can have a look at what you do from the comfort of their own home.
You can’t be expected to have all the bases covered in terms of skillset and knowledge, so you’ve got to outsource jobs that you can’t do on your own. It will combat the cost of hiring an employee to do the same job.
Treat your customers with regard and reverence
Regardless of how healthy your online presence and advertisement strategy is, if previous customers are saying your business isn’t up to par, then you’re in trouble. Find ways to show customers how much they are appreciated. Try personal touches, like leaving handwritten notes thanking customers for using your business, or something that will encourage them to recall later to friends the friendly and efficient service they received at your shop.