Ralf Priemer changes from hotel.de to Channel Pilot

Ralf Priemer has joined e-commerce provider Channel Pilot as managing director with responsibility for international business and the expansion of its seven subsidiaries.

Ralf PriemerPriemer – who has a degree in business administration and mechanical engineering – was previously a board member of hotel.de AG (HRS Group).

Here responsible for marketing, sales, corporate communications, business intelligence and human resources he managed all eight foreign subsidiaries in Europe, South America and Asia.

Before this he worked six years as Managing Director for arvato mobile (Bertelsmann) overseeing the global business.

In 2012 he founded Channel Pilot solutions, together with Mirko Platz and Lars Niemann who are both part of the management team.

Priemer says:”ChannelPilot has received many awards in Germany as one of the most successful start-ups. In just two years more than 400 online shops count amongst our customers. We are now the market leader in Germany and are profitable. I look forward to taking on this exciting challenge to make ChannelPilot the leading name amongst online shop owners worldwide.”

Mirko Platz, Channel Pilot founder said: “None other than Priemer, who can look back on 19 years of experience in e-commerce and nine years in mobile commerce could be a better match for this exciting project. We are very pleased that Ralf has joined our management team to head up our expansion with his expertise in international markets.” He will oversee subsidiaries in the UK, Spain, Italy, France and Russia as well as Sweden and Holland.