Most small business owners believe that they do not necessarily need to have an online presence, especially in the event that they sell products that they see as being unsuitable for the internet. This can turn out to be a huge mistake.
The truth is that any company, large or small, needs and can benefit a lot from having a website. When Kingsberg Medical launched its site, the number of patients that contacted the clinic grew exponentially, even if the move was initially not seen with good eyes by the managers.
The big misconception that appears is that a product cannot be sold online. This is actually true only in some situations. It is really important that you understand that most of the products that really cannot be sold on the internet can easily be sold in the real world as a result of an online interaction. There are millions of shoppers that now use the internet, buying anything from real estate to books. No matter what you may believe, you can come up with an idea to sell something on the internet, although you may think that this is not the case.
Big problems in understanding appear as the common conception is that you either sell offline or online. That is definitely not the case. You can so easily have a product that does not lend itself to making online sales with ease. Even so, consideration is important. The idea is to have online presence in order to have potential employees, customers, investors or business partners to easily and quickly learn more about services or products you may be offering.
The reason why most people fail is that having a site is not enough. That site needs to look professional so that it can be seen as an authority. Most of the potential customers will look for online information before buying something from a regular store. This basically means that the site you own may very well be the first chance that you currently have to make a really good impression. As we all know, first impressions are really important these days.
A good first impression also involves ensuring a good user experience (UX) through easy navigation, concise content, and desirable aesthetics. An expert UI agency can guide you through this process.
It is a really good idea that you take a quick look at your competition’s online presence. You will quickly notice that there are at least some of them that have a website. If most of the competition has online assets, there is a certainty that you should also have a website.
That first impression that you make online can be really good or really bad. You surely already saw at least a few large companies that have websites that are very bad. That is something that has to be avoided at all costs since the impression that you would make would be really bad.
On the whole, it does not matter if your company employs just a couple of people or if the firm is a corporate giant with thousands of employees. You definitely need a website. That first online impression is highly important and you want it to be a proper one.