As retailers continue to move from bricks and mortar into the online sphere, the competition to capture and hold the attention of the millions of Internet shoppers is on.
So what are the big boys of online retail doing to stay ahead of the game? How are they creating dynamic, exciting, rewarding shopping experiences that breed real brand loyalty? We take a look at some of these online innovators in an effort to inspire those looking to become the next on the list of big online brands.
One of America’s best-known fashion retailers, Nordstrom, has been investing heavily in data-driven personalised customer experiences. One of the best examples of this is the tracking of their trending items on Pinterest and then using this data to promote these products in-store.
However, the Seattle based clothing store has also come under fire for another of their ‘innovative’ data-driven practices. In 2013, the company was tracking customer movement within their bricks and mortar stores using sensors that picked up wifi signals from their smartphones. Using this technology, they were able to track repeat visitors, which parts of the store their customers visited, how long they stayed, and other relevant customer behaviours, reports the New York Times.
Swedish furniture retailer Ikea’s foray into revolutionising online shopping involves ‘augmented reality’, and an app that allows customers to digitally ‘place’ Ikea furniture into their homes. Using the app, customers can see these items in 3D at their true scale with no measuring tape.
Whilst Ikea are by no means the first furniture retailer to do such a thing, the fact that they’re a household name means that this kind of technology is truly going mainstream, potentially changing the way that we shop forever.
Fashion search engine ShopStyle has recently launched ‘Tailored Shopping’, a feature that personalises each user’s shopping experience based on their shopping behaviour.
ShopStyle’s impressive Tailored Shopping feature not only learns visitors’ style preferences from the information they share during the onboarding process but also continuously optimises their experience based on their searches and online activity, helping them discover new big brands, stores and style inspiration.
Even now that mobile commerce is ubiquitous, you could be forgiven for thinking that buying a coffee with your smartphone is a little excessive. Trust Starbucks to prove us wrong, though, as the traditional bricks and mortar store has managed to successfully embrace the fourth wave of commerce and implement a mobile-in-store platform that has put mobile at the centre of payments, loyalty and ordering.
The coffee giant has reported that more than $1.6billion was loaded onto its loyalty app in the first quarter of 2015, and the program now has more than 9 million members.
What does all this mean for security?
With all of this data flying about the ether, concerns about security have never been more prominent. Big online brands have no more than ever got to take care of the personal information that they hold on their customers, as if they’re not taking steps to do this properly, they could be putting themselves and their customers at risk.
The best way for big businesses to safely send and receive data across the globe is with a dedicated enterprise-level file sharing product that takes the hassle out of data security. FTP-Stream from Maytech offers fast local and international secure file sharing of any data size – allowing you and your organisation to make the most out of your data, and most importantly, to do it safely.
Maytech provides a global cloud platform for secure and reliant data transfer, wherever you are. Organisations in 35 countries spanning 60 industries rely on Maytech for mission-critical workflows and global data distribution and acquisition. Find out more here.