How to target the ‘always on’ consumer

People are living digitally at home, at work, and everywhere in between, offering businesses a chance to connect with their customers 24/7. The issue lies in when and how to target these consumers.

With 57% of consumers are more likely to pay attention to companies if they are contacted at the right time and in the right context. Steve Hashman director, marketing and products at Exponential Solutions (The CUBE), outline the five key demands of the ‘always on’ consumer so companies can begin targeting them on terms the modern consumer understands.

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