How improving your digital strategy can boost your business

In this digital age, it’s essential for your business to be found online, so your products and services can stand out from the crowd in a highly competitive landscape.

shutterstock_23926561With nearly 40 million people in the UK using the Internet every day in 2014, 74% of which purchased goods or services online, building and promoting your business online therefore offers clear opportunities to market your services to a wider audience.

You can create a fantastic online presence for your business, to develop your client list, get ahead of your competitors and achieve your business goals, by improving your digital strategy:

Build a successful website

This is thoroughly important as providing an online platform drives new and loyal customers to your business, to discover your offerings. In doing so, your website can then be found in search engine results, engaging potential customers looking for your business’s services online.

Including a blog or news section on your site provides a means for clients to stay up to date with your latest products or services, and promoting your latest news will create interest around your business. You would also be able to show how your business is incorporating and mirroring key trends, positioning you as the go-to for information. So clients will choose you over competitors, leading to increased engagement and sales.

Make your website mobile friendly

With half of UK mobile users going online at least once a day, ensuring your website is accessible on a mobile device means that you can engage potential customers looking for your services on the go. They can also discover your services and contact details to be able to contact you right away anytime, anywhere.

However, it’s not enough having a website which looks good on a small screen; it has to be functional for the customer accessing your information on their mobile device. Research has shown that websites which are not mobile friendly see viewers clicking away from your site (called bounce rate) by 87.5%! Therefore, having a non-mobile friendly website may mean you are losing out on customers.

Promote your business on social media

Social media is an effective means of communicating directly with a wider audience; for connecting with your target customers, as well as communicating with your loyal ones, to increase repeat business.

Demonstrating your business’s personality provides customers with a direct insight into what makes you more fun and interesting than any other business in your sector, gaining new followers and clients.

Discussing and sharing news and tips in relation to your sector will also position you as being at the forefront of the industry, and therefore a respectable and trusted source for customers who wish to do new and continued business with you.

Having a successful online presence means that you can be found, seen and ultimately engaged with. In this ever-changing digital age, businesses have to adapt and meet the demands of an increasingly tech-savvy audience, to create and obtain regular and happy clients.

Today, even the smallest business can have as much presence online as the top industry leader.

For more information to catapult your business to a whole new level of success, visit SMEi’s resource of online marketing business tips.