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Branding can make or break your business, and there is a reason why businesses with memorable brands are often quite successful. It is an integral part of your marketing strategy, and is also a great way to communicate with your customers.

shutterstock_193744262Finding the perfect logo is the first step in the generation of a fantastic brand, so this is a good first step if you are feeling a little bit overwhelmed by the whole process. If you are looking for some more help, read on for five ways to strengthen your brand:

Consistent image

Consistency is key when it comes to branding and marketing. Customers are usually more intuitive than businesses give them credit for, and they will notice any inconsistency in your branding. The best way to make sure you have a consistent image is to take the time to plan out a slogan, a logo and a colour scheme that best reflects your business model.

Personalised promotional materials

Promotional materials are at the very core of marketing and branding, and every business has some form of flyer, poster or business card to distribute to the masses in order to strengthen their brand. You can take this one step further and go for products that people can use in their everyday lives, such as pens, keyrings, USB drives and water bottles. There are a huge number of products you can choose from, so tailor the products you want to your target market. If this sounds like something you might be interested in, contact designers of customised promotional products such as AdCall to see what they can do for you.

Assess competitors

You can have brilliantly made products and a cohesive image for your business, but if your branding strategy is similar to that of your competitors, then you are not getting the most out of your marketing materials. Take a look at what your competitors are doing and try to distinguish yourself from the crowd.

Social media

The advent of technology has brought social media to the fore, and it has been an extremely effective tool with regards to advertising. It is easier than ever to get your brand out there and recognised by the wider community, but at the same time, if you don’t do it right the first time, you might not get a second chance.

Network

The more people you know, the more avenues you will have to use to your advantage. Make contacts in your industry, as well as other industries that you think might be beneficial for the long-term success of your business. Being associated with the right people and the right businesses can bring a tremendous amount of strength to your brand.

Branding can be difficult to get right if you don’t start off on the right foot. Fortunately, following a few simple tips will get you on the right track and off to a flying start. Remember to ask for advice and to bounce ideas off people you trust – you can’t do it all alone!