Black Friday fever: is it good for your business?

Forget the Christmas holidays, forget Halloween and forget Bonfire Night – there’s one day of the year making a profit for businesses, and it’s a little darker than you’re used to.

Since 2010, Black Friday has been exciting consumers the world over. And it looks as though it’ll be even bigger this year. It could easily be described as Black Friday fever. Customers go crazy for big savings before Christmas.

But what exactly is Black Friday?

Unless you’ve been living under a rock for the past few years, you’ll already know the answer. Essentially it’s the biggest sale of the year, persuading customers to queue outside major shops so they can be the first to nab an amazing bargain.

Starting in the USA as a post Thanksgiving sale, it has translated around the world as a way for businesses can offer big savings to their customers. Businesses recieve a big boost in sales at a time when they are in a pre-Christmas slump and customers get their Christmas shopping done early. It’s a win-win all around!

Tellies will be cheap as chips, digital cameras will be a steal and the latest consoles will barely cost a thing.

Amazing results for your business

The benefits of Black Friday for a retail business are obvious. As can be seen in the infographic below, it coaxes millions of people to pull out their wallets both online and in retail outlets.

Other businesses can also benefit. Just imagine how much cash a nearby coffee shop could make if it kept its doors open on Black Friday evening.

Naturally, every business has to decide if it’s willing to slash prices low enough to attract customers. Take a look at our infographic to see the astonishing profits you could be making.

Find out more about Black Friday fever and how it can benefit you and your customers: