Integrated communications for brands

The online revolution has undoubtedly aided just about any individual to transform their cottage industry into a realistic business proposition with a surprising amount of ease. The internet is filled with stories of entrepreneurs who have used the digital technologies to reach huge global audiences with the bare minimum of marketing effort.


But whilst such success stories might be momentarily inspiring, they can also sometimes prove a little misleading. Whilst we once were led to believe that all we needed was a relevant and up-to-date website, now it seems that the internet has exploded with an overwhelming range of marketing methods that only goes to show that no one really knows a failsafe way to integrate their communications in the modern digital marketplace.

But with some basic tips and examples from clothing retailers to online gaming emporiums, we can show a few ways to stay on top of the marketing game in 2016.

Omni-channel communications

The only thing that can reasonably be ascertained about the online marketing realm is that it is constantly in a state of flux. And whilst the internet has made household names out of Google and Facebook, it only takes a quick look at the sudden decline of Twitter to realise how fast things can change.

One of the hardest things that many marketing professionals have faced in the past few years is synchronising their message across an array of websites, social media outlets and blogs. But with the likes of Hootsuite providing companies with an easy way to broaden their reach at a fraction of the time, it means that brands will find it much easier to make sure that their core message goes straight to the heart of the matter.

Mobile first

The biggest tech story concerning websites in 2015 was undoubtedly Google’s ‘Mobilegeddon’. This saw certain companies having their websites penalised due to being hard to operate on mobile devices.

This mirrored the realisation that mobile users made up the largest percentage of website users, and rather than aiming to ensure that the content is tailored across a variety of screen shapes and sizes, the increased mobile-friendly requirements have meant that content must be driven to satisfy the user on the go.

And as websites offer more complex functions, there has been an increased display of skill by web developers to create content that is attractive to mobile users. Even at gaming sites such as Betway, the live casino dealers add a new dimension to the game through offering a startlingly realistic portrayal of the casino atmosphere from the convenience of a smartphone. And by using such innovative approaches to deliver a solution to a gaming demand, the brand has successfully put themselves at the forefront of the mobile gaming revolution.

Simplicity wins

And finally, one online marketing trend that can easily be adapted by anyone is to endlessly strive towards simplicity both in terms of message and design. Few things can make a user leave a website so quickly as autoplay audio, annoying pop-up adverts and an overly busy site design.

So in order to ensure that your user has a satisfactory interaction with your brand, implementing a few simple tricks as found at websites like the Whistlyes clothing brand like using dark text on a plain white background and featuring handy navigation bars at the top of a page will undoubtedly make your company seem more helpful and engaging.

The plurality of modern media content will undoubtedly call for the modern marketing initiative to embrace the simple and effective marketing message that will thrive in today’s short-attention span information format.

And with tech companies finding new ways to simplify the modern marketing game, online casino companies providing mobile solutions to modern gaming needs, and clothing retailers finding beauty in an austere simplicity, it shows how the online revolution is developing in ever-changing and surprising new ways.

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