People

Dental business: don’t be a psychopath

The business world is dominated by profiteering players of the game. The only thing separating most businesspeople from gang bosses is the legality of their actions.

shutterstock_268735361At least, that’s the version of events represented by a large portion of the media. In his book The Psychopath Test, journalist Jon Ronson posited that many professionals at the top of the business pile display distinctly psychopathic tendencies.

Using Robert D. Hare’s psychopath test, which is widely respected in the psychologist community, Ronson tested a few high-powered executives and found that their ruthless, cold and, at times, malevolent behaviour was viewed positively by many in the corporate culture.

While this might not seem awful when it’s restricted to boardrooms and offices, the picture becomes bleaker when the same calculated heartlessness moves into the care sector.

The dental industry suffers that risk more than hospitals, partly because UK dental practices are run for profit.

Treatment charges

Although dental treatments are available on the NHS, it charges three differing payment types, the most severe of which can set you back by around £220. And with charges set to rise by five per cent in April, you’ll have to fork out even more for a filling or two.

But, especially amidst a period of mass privatisation of services from the Conservative Party, one pertinent question hangs in the air – how can dental practices maintain effective levels of care and avoid becoming a profit-only enterprise?

The answer lies in quality and conscientiousness. By choosing the highest quality providers, you’ll be able to show your clients that you care about them. And if you can enjoy these services at a reasonable price, then you’ll reap the rewards just as much as your patients.

The right waste

A large part of this quality will stem from the hygiene levels in your surgery. This is what customers crave in a location where their teeth are being poked and prodded. Yet some dental specialists fail to maintain even the most basic standards of cleanliness.

Indeed, your local newspaper will invariably feature some new dental practise that’s failed to keep a clean house. What’s more, you’ll find that dental waste disposal issues are at the core of the issue.

Stories abound of waste that hasn’t been disposed of properly. And this isn’t like your local newsagent keeping its bins out for an extra day. The accumulation of offensive and toxic waste can spread diseases and serious infections.

Professionals are the key to balancing profits and making clients feel valued. So whether you’re disposing of dental waste or restocking the magazines in the reception area, you don’t have to place cash over quality.