There are an increasing number of marketplaces that are being dominated not by companies with physical assets, but who have created outstanding technological advances. Companies like Deliveroo and Just Eat don’t own any restaurants – yet they are now household names in the takeaway market. And businesses like Uber and Airbnb are huge players in what has become known as the ‘sharing economy’. Let’s take a look at four of the most successful tech companies that have relied on their technology and software.
Uber is undoubtedly one of the most famous tech-based businesses, but sometimes it seems that the company makes the news for all the wrong reasons. Nevertheless despite seemingly endless torrents of bad publicity, Uber is in a stronger position than ever – this is a testament not only to how strong the business model is, but also how successful Uber’s software has been. Despite many imitators, Uber remains as the dominant player in the marketplace.
Uber has been one of the pioneers of tech-driven services. The company doesn’t own a single vehicle, yet it is able to operate a year-round service in hundreds of cities around the world. They have been able to offer something completely different to other transportation options – which is usually more cost effective than standard taxis and much faster than public transport.
The takeaway market has been truly revolutionised twice by tech-driven companies in recent years. The first revolution came in the form of intermediary services like Just Eat and Hungryhouse. Acting as a directory of local takeaways in the area, these sites allowed users to select a takeaway and then order from their menu online. The restaurant would then accept the order and deal with the customer from that point on.
However, Deliveroo offers something quite different. With their own team of delivery workers, the company not only has an online ordering platform, it will also pick up the food from the restaurant and deliver it to the customer. This has meant that that many restaurants that did not offer their own delivery service could now provide takeaway food on a large scale. This gives Deliveroo customers access to a much broader range of restaurants.
Deliveroo has been so successful that Uber have launched a rival version of the business known as UberEATS utilising their network of drivers to deliver food.
In the UK you can currently only get TaskRabbit services in London, but if the company is able to expand in the country as fast as it has it America, you should be seeing it across Great Britain very soon. TaskRabbit is designed to allow you to get help with a huge range of tasks that you might not have the skills for or you can’t find the time to do. This could include anything from assembling flat-pack furniture to general help with the gardening.
Clients choose the ‘Tasker’ from anyone who is willing to do the work, while the Taskers set their own rates of pay so everyone understands exactly what they are getting. TaskRabbit doesn’t employ any staff directly – all the wages come from the clients. Once again, the company’s success is all down to its software.
The success of Airbnb has been phenomenal – and like all of the companies on this list, it cannot be attributed to their assets. Airbnb doesn’t own a single property, despite booking 80 million holidays last year. The site sells everything from apartments and unique holiday homes to houses across more than 190 countries across the world.
What Airbnb has in common with these other businesses is that their software effectively benefits both the customer and the supplier. Unlike a hotel that is purely interested in selling its own rooms, Airbnb provides a useful service to both property owner and the holidaymaker.
By Mike James, an independent content writer working together with Best VPN.