Staying up-to-date with the latest marketing tactics is a key aspect of running a small business. However, the world of marketing is constantly changing and finding out about the latest trends as a business owner can be difficult with a million other things to think about.
That’s why display board supplier Display Wizard interviewed over 10,000 British SME owners on their most profitable marketing tactics. This research follows on from the Santander Corporate & Commercial Growth Survey which found that UK SMEs are expecting a 37% increase in turnover over the next five years.
By questioning SME owners on a whole range of marketing channels including more traditional methods such as events and print advertising to more modern approaches such as digital marketing, this survey shed light on how small businesses make money.
The results, shown in the infographic below, uncovered some general trends, although it’s important to note that there is no absolute rule for all small business owners. Take a look and see if your business is missing out on any of these tactics: