Why all start-ups need to invest heavily in security

When starting a new business, there are a lot of things to consider. Branding, marketing, premises, funding and staffing are all key aspects of a startup, but implementing the right security is an equally important factor. If you are a startup owner, consider our five reasons why security is essential while you’re at the very beginning your business journey.

shutterstock_379725994It reflects a positive brand image

For any new business, setting the right impression is essential. By implementing robust security as part of your business operation – and letting customers know about it – you will show that you’re serious about what you do. Good security is not only professional, but it is an indicator of longevity and can even act as a selling point in certain industries such as leisure and entertainment.

It can protect your assets

Although new technology has been responsible for reducing crime rates on businesses premises, there were still 45,000 reported burglaries in wholesale and retail businesses last year, and a whopping 4,123,000 total crimes in businesses overall. This figure includes thefts by customers, fraud, robbery, vandalism and threats and assaults, indicating the sheer number of reasons why you need to be protected against crime within your organisation.  By implementing clear security at your premises, you will be able to protect your assets and reduce the potential for theft and burglary.

It can save you money in the long run

By increasing your security – either through the installation of CCTV cameras, through door supervision or alarm response and key holding services – you will be able to save money in the long run because your assets, reputation and brand will be protected against potential crime.

It can reduce your insurance premiums

According to the Association of British Insurers, it’s possible to reduce your insurance premiums by investing in security at your business premises. Depending on the nature of your startup, you may find that a reduction in insurance costs could offset the outlay of a security strategy, which can offer you more protection and peace of mind than taking out insurance on its own.

It shows your customers you care

By working with a reputable security firm such as All Time Security to implement door supervision or retail security guards, you will show your customers that you care. Such attention to detail not only demonstrates that you’re serious about catching criminals, but that you care about the safety of your customers when they visit your business premises to speak with staff or make a purchase.

Although startup businesses will be looking to cut costs to save money and increase their turnover, security should be an essential part of your business operation. Take time out to evaluate the solutions that you think are relevant for your organisation and sector, take inspiration from competitors and industry leaders, and then implement the correct safety and protection to ensure your business safe, secure and ready for business.