It’s becoming increasingly popular for businesses to support charities, whether that’s through donating money, fundraising, or volunteering within the community. And it’s with good reason as, not only does charity work allow you to help those around you, but it can also benefit your business greatly.
At Chemoxy, we encourage our staff to give back to the community and one of our process technicians, Tony Wedlake, recently received a Teesside Hero award in recognition of his charity work. We’re incredibly proud to have such generous people working for us, and our company is better off for it.
It may be easier to use donation software to ensure donations are secure and go exactly where you want them to. Here are some great reasons why your business should consider doing its bit for charity.
It boosts employee morale
If you want to get the most out of your staff and ensure that you retain your best talent, you should always be striving to boost employee morale within your business. Many companies — Chemoxy included — find that giving their workers the means and freedom to do some charity work of their choice can help with this.
As a result, your employees are likely to feel more fulfilled, and will bond with their co-workers as they team up to lend a helping hand to those in need. This can help to alleviate some common problems that companies often face, such as a lack of communication between certain departments or sites. At Chemoxy, we’ve certain seen improvements in this respect and are benefitting as a result.
Sponsorship doubles as marketing
If there is a local charity event coming up that aligns with your company’s values, putting your business forward as a sponsor is a great way to get your name out there. Choosing a charity that’s particularly relevant to your business is the best idea — for example, if your typical customers are women you might want to sponsor an event in support of breast cancer research. Similarly, if you sell kids’ toys, working with a children’s charity is likely to get your brand noticed by the most relevant people.
According to the Charities Aid Foundation, 51% of British adults would be more inclined to buy a product or use a service from a company that donates to charitable causes. So, by presenting your company in a positive light and showing your community that you truly care about them, you’ll develop a great reputation that is likely to pay off in the long run.
It attracts top talent
These days, people look for much more than just a salary when choosing jobs to apply for — especially if they’re particularly experienced. Your company’s working environment, values, and social responsibility will all be considered by the best quality candidates, so offering them the chance to take on some charity work could sway them to join your company. Again, your employees will be more likely to feel fulfilled and take pride in their work, which often increases worker loyalty and retention. So, not only will you be more likely to attract top talents, they’ll be more likely to stay with you, too.
Giving to charity is never a bad idea — at the very least it helps someone in need. But, if you also encourage your staff to contribute to your charitable efforts, your company could benefit greatly.
By Paula Tinkler, commercial director at Chemoxy