Making sure your website meets your business needs

As a business owner whenever you choose to invest in something, be that staff, equipment or marketing you want to ensure that it delivers the best possible results.

Your website is no different, choosing to invest in having a website made or upgraded can be expensive, which is why it is important that everything goes to plan.

every1 explains how you make sure your website meets your business needs.

What sort of website?

The first step to take sounds overly simple, but it is crucial. You need to ensure you get the right sort of website, built in the right format and suitable to your business needs. Otherwise you run the risk of wasting time and money on something that isn’t fit for purpose.

For example, if your business sells a product you need to decide how your website interacts with this. Is your website transactional, allowing customers to pay for goods and services? Or is it more of a brochure site, offering a portfolio, advice and contact information?

Knowing what your site will predominantly be for and its intended use can help to steer the development process, avoiding unnecessary additions to the site and avoiding additional design and development costs.

The right features

Knowing the sort of site you want is the first step on understanding what your website should include. Working with an agency or web designer will help you to further identify the features which need to be included in the build.

This could include a number of different features, such as:

  • A blog
  • Secure transactions and shopping basket
  • Live chat functionality

Implementing various functions to a site often involves additional time for design, development, testing and deployment. You need to understand what you need your site to do in order to ensure it delivers on its potential.

The right management

The last main consideration is how the website is managed. That’s to say, who oversees making changes and additions to the site.

Does your web agency do this as part of an ongoing SEO retainer? Optimising your site further over time to maximise its effectiveness?

Do you receive training to manage the site yourself? This might be more of a consideration if your website has a lot of products or a shifting product base. However, you might need technical support should a major change be necessary.

You might consider working in tandem with an agency, you making any day to day additions to a site, while larger technical and SEO driven changes are made by them.

Ensuring you understand the purpose of your website and what features it needs to include are important in making sure it meets the needs of your business. Beyond that the relationship between client and developer in terms of the management of your site is critical. Websites need to be maintained, added to and optimised to improve areas of weakness. Understanding where the responsibility for this lies helps you to be more reactive to issues – knowing where to turn and what to do should a problem arise.


  1. […] If you’re really not sure of your needs and want to leave all of tricky details of web hosting in the hands of a third party, a manged server might be just the solution for you. A managed server entails an automated and human team managing and running your server. They’ll take care of updates, viruses, backups, and more. Unmanaged servers will generally run just as well, but they do not come with advantages of a managed server. Strictly speaking, managed servers are for small businesses that expect to run a lot of complicated programming on their site, but can’t afford to maintain the server-side in-house. Consequently, if you opt for a manged server you should be technically proficient and willing to work with the server management team to optimize the options and configurations you want. Expect your web designer to work closely with the server management team. This kind of arrangement will likely work best if you’ve already given consideration to the general management of your website, something we’ve discussed elsewhere. […]

  2. […] Having a website that not only works flawlessly but stands out from the crowd is an absolute must for businesses in 2017, with online spending set to continue in the growth pattern that saw sales increase almost 16% from 2015 to 2016. The same is true for non-commercial websites, with users often basing their interaction decision on an organisation’s web presence. […]

Comments are closed.