1. […] One of the most vital things when it comes to a brick and mortar shop is the staff that it employs, after all these people are the face of your brand. Your customers want to have a good shopping experience, which means that you are going to have to ensure that the staff that within the store are dedicated to their job. Not only this, but it also pays to make sure that your staff are easily identifiable too. This is why you will notice that in plenty of stores throughout the world, the staff that work in there have quite obvious and brightly coloured uniform. […]

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