If you’re a budding entrepreneur, you likely understand how apt the adage “strike while the iron is hot” is to the business world. It’s an adage that refers to timing, and, when applied to the business world, it speaks to the importance of getting in on the ground floor of something when it is still building momentum and before the market gets oversaturated with competitors. Certainly, escape rooms fit the bill when it comes to an industry that possesses those characteristics right now.
Escape rooms are an entertainment experience that is really grabbing the imagination of people who want something different out of a night out. If you happen to live in an area where there doesn’t seem to be one nearby or at least there aren’t that many, it could be a great idea to start up one of your own. But first, you should do some planning before you actually get the nuts and bolts of building it, marketing it and opening for business.
If you want to see what the competition is doing, check out escape rooms London for a full directory with all of the information for each business. And then consider doing the following before you decide to open your doors and lock customers inside.
Get the first-hand experience
The best way to see what escape rooms are all about is to try and attend as many as possible on your own. Just going into the business blind based on online articles seems like folly. You should try to frequent as many escape rooms as you can to see what they’re all about. More importantly, these experiences might help you pinpoint areas where your competitors are lacking and allow you to come up with ideas to fill in those areas.
Find your niche
This is a crucial component to the success of a nascent business in any market, and it’s no different for one in the escape room’s field. You can build a well-executed escape room that seems to cover all the bases. But if it’s too similar to others that already exist in the market, you’re going to have a hard time making much impact on the other, more established competitors. Whether it’s theme or pricing or tangential elements that set you apart, you have to make sure your room distinguishes itself so that customers can walk away claiming they’ve never experienced anything quite like it before.
One thing that can do irreparable damage to your escape room business is if you open up and unforeseen glitches pop up that cause people to see your establishment as amateurish. You have to make sure everything in the game works like it’s meant to do. And you have to have some people test the room out and give honest feedback so that you can see where it needs to be improved. There won’t be much room for tinkering after you open up, so get everything squared away beforehand.
Make sure to take the right precautions with your escape room. Your caution now will lead to business success later.