4 British startups in the beauty & cosmetics game

The beauty and cosmetics industry is rapidly evolving. With custom-made cosmetics, make up subscriptions that are delivered direct to your door, being able to book beauty appointments virtually in a single click, and brand new revolutionary treatments such as non surgical liposuction being offered across the UK, many beauty entrepreneurs are taking advantage of the changing face of the industry.

Non surgical liposuction is one cosmetics treatment that is really taking off thanks to the development of advanced techniques using ultrasound waves to target fat cells under the skin without disturbing underlying muscle tissue. The treatment encourages the transportation of fat from the cells where the body’s own immune system will remove it over the following two to three days. Non-surgical liposuction is so gentle and effective that it can be used for skin tightening to give you a natural face and neck lift as well as for body shaping. The treatment is safe, convenient and gives clinically proven results without the need for any downtime. It is no wonder that this treatment is all the rage across the country.

As seasons change, our skin needs different skincare routines that help it stay healthy, both during cold and warm days. If you are serious about taking care of your skin, you need to take into consideration that in the summer, and the winter you will need to use different products, for example, face comedones can appear all year round and need to be treated accordingly. During the winter you may need to use more moisturizers and lotions to help keep your skin from drying up, and during the summer you may want to prioritize sunscreen instead of other creams.

The UK is a leading force within the beauty and cosmetic world with some of the best beauty start-up successes across Europe. Lets take a look at some of our top beauty start-ups that are now taking the world by storm.


Glasgow-based Blusho was named as the Best Beauty Startup at #beauty20 Awards 2016. Founded in 2015 and using the internet to host their unique beauty platform, community members are encouraged to share images of their make up creations and take part online in themed competitions.

You can browse galleries of different looks, create wish-lists, click through to buy the products directly from Blusho, and watch tutorials about how to create the look they want.


London-based Veleza is one of the 5 startups of the L’Oréal and Founders Factory acceleration program. The app-based beauty community combines beauty and technology to help people find products that best suit their skin care needs. This has made Veleza the beauty industries very first skin care recommendation platform.

My Beauty Matches

The Guardian’s 2014 Startup Of The Year, My Beauty Matches has positioned itself as a one-stop shop that matches you up with your perfect beauty products. Once you have set up your personalised beauty profile, they will analyse your needs and find you a range of products that match your needs. They will even tell you where you can buy the products from at the best price.


UK-based Freauty has been described as the Airbnb of the mobile beauty business. The service operates as an on-demand beauty services marketplace where you can directly book mobile hair and beauty treatments to come to your home, workplace or to a specific venue. Therapists can sign up to the site and create their own profile page to display their services, prices and opening hours. Customers can leave reviews and ratings and you can pay through the website as well as take advantage of discounts and promotions for members.