Skip to content
Thursday, November 30, 2023
Latest:
  • Secure Your Future: Exploring Annuities for Steady Income and Peace of Mind
  • Advanced Trading: Four Trend Strategies to Consider when Trading Currencies
  • Essential Tips for Organising Storage Units: Maximise Your Space
  • Brits Planning to Spend the Same Amount of Money on Christmas Gifts as Last Year
  • How to Budget for Christmas and Save Money: Expert Tips and Tricks
talk business logo

  • Success
  • Strategy
  • Money
  • Marketing
  • Technology
  • People
  • Franchise
  • Gaming
  • Competitions
Marketing

How to make your brand stick in the minds of customers

December 14, 2017 Dominic Lill brand,  Branding,  consistency,  content,  customers,  logo,  marketing,  merchandise,  reliable,  social media,  Strategy,  video,  viral,  voice

For your brand to find long-term and lasting success, you need to make sure that your customers remember it. You even want it to stick in the minds of people who have not yet used your business’s services or bought its products. So how can you make your brand stick in their minds?

It’s one of the trickiest things any small business has to get right; it’s especially difficult when you don’t have million to spend on marketing. Here’s how you can get your strategy right.

Create a modern and simple logo

First of all, you’re going to need to create a logo that people can instantly recognise as yours. When you’ve done that, you should make an effort to put it forward and show it to people as often as you can so people come to associate it when your company as quickly as possible. It needs to have a simple and straightforward design that both screams modernity and says something about your brand.

Hone your social media voice

These days, every company is expected to have some kind of presence on social media platforms, and the stronger your presence is, the more memorable your brand will become. You need to use a voice that’s both consistent and appealing to the customers you want to capture. Have some fun with it and offer light-hearted posts and tweets. This always goes down well.

Hand out branded merchandise

If people have a tote bag that they find useful in their everyday lives, and that bag has your brand’s name and logo on it, of course your brand will stay in their minds. This is the logic behind handing out free branded merchandise to customers. They’ll make use of it and it’s a like a form of free advertising for your company. You can get this stuff from places like www.merchandise.co.uk. It’s readily available and it could really help your brand.

Make viral video content

Modern companies use the modern tools that are at their disposal, and yours needs to as well if you want to find real and lasting success for your brand. Viral video content should definitely be near the top of your list of priorities because people latch onto that kind of thing and share it on social media platforms. Before long, your brand will be associated with quality content and your following will grow.

Remain consistent and reliable

Consistency is something that customers value very highly and most companies fail to deliver on that promise. You should make sure your company doesn’t fall into that same trap. People want to use companies that they know they can rely on, whether their experience goes well or badly. Find out more about how you can show people the reliability of your business at www.intouchcrm.com/5-ways-show-reliability-within-business.

If you make use of these tips, it won’t be long before you’re on the path to success. As soon as your brand its iconography is cemented in the minds of customers, achieving consistent sales will be so much easier.

  • Own a store? Make sure you ramp up security this Christmas
  • UK businesses must conduct sensitive information audit before new GDPR legislation arrives
Share This Post:

RECENT POSTS

  • Secure Your Future: Exploring Annuities for Steady Income and Peace of Mind
  • Advanced Trading: Four Trend Strategies to Consider when Trading Currencies
  • Essential Tips for Organising Storage Units: Maximise Your Space
  • Brits Planning to Spend the Same Amount of Money on Christmas Gifts as Last Year
  • How to Budget for Christmas and Save Money: Expert Tips and Tricks

SIGNUP TO OUR MAILING LIST!

For business advice, offers, news and much more...

FOLLOW US

Further Information

  • Digital Issue
  • Advertise
  • About Us
  • Contact Talk Business
  • Privacy Policy
  • Terms and Conditions

Please be advised that any information found on Talk Business is for general informational purposes only, and should not be used as a substitute for advice from a trained business or financial adviser. We are not liable for risks or issues associated with using or acting upon the information on this site.

Copyright © 2023 Talk Business.

RELATED POSTS

Accelerate online business growth this quarter

February 13, 2018October 3, 2019 Dominic Lill

How to keep your brand accessible online in a saturated market

September 17, 2019September 17, 2019 Dominic Lill