8 simple ways to improve your eCommerce website

According to statistics, around half of the 48 billion web pages that make up the internet today are eCommerce sites.

With numbers like that, it’s easy to think that the world would be full of successful entrepreneurs with an eCommerce website. However, the truth is that only about 3% of eCommerce websites are making more than $1,000 each year in sales and most of them are coming from the eCom Success Academy program:

ecommerce websiteWhile improving the conversion rates on your eCommerce website doesn’t have to be a nightmare, it’s worth noting that you’ll need to dedicate some time and effort to improve your online presence if you want to rake in some real cash.

In today’s article, we’ll be looking at just eight of the best hacks that you can use to quickly, but effectively boost the performance of your eCommerce investment.

1. Improve your loading times

No-one wants to wait forever for a website to load. In today’s fast-paced consumer world, the longer it takes for your site to appear on your customer’s browser screen, the more likely it is that they’ll abandon you in favor of a competitor. Even a small change to your loading speed times could be enough to keep the loyalty and custom of your clients for a lot longer. For instance, Firefox once managed to reduce their loading time to 2.2 seconds, and as a result, they got 275,000 more daily visitors. Ultimately, the result was an additional 10 million downloads each year – a huge upgrade for the tech company.

Check your eCommerce website page loading speed times online, then work with your web development deep and hosting provider to make your system much speedier.

2. Offer security

Ever since eCommerce training first began, customers have been nervous about the concept of security and privacy online. Now that more cyber threats are present in the digital space than ever before, it’s important to give your customers the peace of mind they need to continue working with you. Simply displaying a security seal on your website checkout could be enough to boost conversion rates by up to 11%. The most popular seal of choice today is the “Norton” security seal.

3. Make selling simple

Although the devices that your customers are visiting your website from are getting smaller and more complex, that doesn’t mean that buying from you should be any less simple. When formatting your website, remember that larger text makes it easier for your customers to read about what you have to offer – whether they’re checking out blogs or product pages. Make sure you think about using bigger and bolder statements for your calls to action if you want to enjoy a stronger conversion rate.

4. Improve customer service

Quick and versatile customer service is a must-have in today’s online retail environment. As customers become less inclined to call their favorite brands over the phone, the easiest way to keep your people happy is to download and install a Live Chat plugin. Giving your followers a way to connect with you instantly over the web could be a great way to improve conversions and loyalty for your brand. According to stats published by GFK, live chat is capable of satisfying up to 90% of all customer issues.

5. Discover the value of video

If you really want your eCommerce website to stand out in today’s saturated marketplace, then you need to discover the value of content that goes beyond text and images. Product images and great descriptions are useful, but you’ll also need to add videos to your landing pages to earn the best chances of conversion. According to some research, the videos on your website can improve your odds of a conversion by up to 80%.

6. Implement urgency

If you’ve got plenty of customers coming to your website, but not enough hitting the “buy” button, then the problem might be that there’s nothing there to push your followers into action. One of the most effective marketing tactics any brand can use is to tap into the sense of urgency that customers feel when they only have a short time to make a purchase. You could consider warning your clients that there are only a few items of stock left, or that a free shipping or discount deal is going to end in the next couple of hours. Urgency can improve conversions by up to 332%.

7. Cross-sell and upsell

Make sure that you’re always getting the most value out of every customer you convert by recommending additional products alongside the items that your clients are already buying. This can be a great way to boost the number of sales you make overall, and enhance customer satisfaction because they don’t need to return to your store to make another purchase as quickly.

8. Switch to 2-step checkout

Finally, keep in mind that a lot of websites come with a multi-step, and multi-page checkout strategy that can stop customers from completing a purchase as quickly as they might like to. The best thing you can do to encourage quicker results is to switch to a 2-step checkout instead. This will help you to keep the attention of customers who would otherwise be frustrated by a long buying process.