As the use of technology continues to permeate all areas of human life, the role of social media as a marketing tool is also growing. Such social media platforms as Facebook, Instagram, Twitter, and Pinterest present a free platform that businesses can use to engage with their potential customers directly.
The idea of social media marketing (SMM) is gaining significance among marketers and organizations as they seek innovative strategies for leveraging the potential of technology for a competitive advantage. Social media marketing can help achieve a number of marketing goals, including:
- Building conversions
- Increasing website traffic
- Supporting interaction and communication with key audiences
- Raising brand awareness
- Promoting a brand identity and positive brand association
However, the notion that engaging consumers through social media is free, easy, and quick is quite erroneous. Like all important aspects of marketing, establishing a social media presence takes time and strategic thinking. In this article, we will explore five key and innovative strategies for attracting, engaging, and convert consumers to your brand.
Build your channels early and show consistency
When using social media to launch a product, for instance, do not wait until the launch day to generate social media channels. Rather, to ensure effectiveness, you should start building your social media accounts as well as your social media presence early. Grow your presence gradually by sharing information relating to your industry. Become a reliable source of information, connect with others within the industry, and talk to them.
Other than starting early and building a social media presence, it is also critical for your social media activity to be consistent. The website you use, your online store, your social media channels, and overall, all your marketing strategies should be aimed at helping your company build a consistent online presence for your brand. Being consistent in your postings across each of your marketing channels will help you build brand recognition, create, and reinforce your brand credibility. You could reinforce consistent messaging for your brand by leveraging a consistent brand presence and integrating your brand’s narrative voice into all the posts you make across social media platforms.
Build strong connections with influencers
Most people are currently using social media platforms, including important decision-makers and influencers across every conceivable field. Social media platforms offer your company a unique tool for developing and nurturing relationships with thought leaders, not only within your industry but also in other areas and professions, including journalists and other media experts reporting on your brand. We recommend that you be keen on posts made by the influencers, and do not refrain from reposting, sharing, or retweeting content you deem valuable. It is critical for you to initiate casual conversations with influencers and journalists on Facebook and Twitter to inform them that you enjoy reading their pieces or articles, and are working on a product or service they are likely to enjoy.
However, it should be noted that, just like social media channels, you should gradually work on building your relationships with influencers well before you need their help. Start out by seeking bloggers and journalists who write about your area of business. Share, read, and comment on their posts, if appropriate. Building relationships in this manner ensure that when you approach the influencers in the future, they will more likely recognize your name and brand, or at least be receptive.
Start following individuals with large audiences, and when you can contribute entertaining or valuable information, get involved in the online conversations of such individuals. This will allow you to capture that attention of a large number of internet users. However, you must choose your influencers carefully, and ensure that they match your brand’s values. For instance, when you sell clothes, you should look for fashion bloggers.
Find your audience and manage your reputation
In case you are yet to take the time to build your networks and develop important relationships beforehand, you should consider figuring out the ideal social media platform suited for reaching your target market. You should then study the selected platforms and learn their ins and outs. As you study the social media platforms, find out who is talking about what, and where they are talking about it. However, identifying your target market is a long process and includes searching for users who are talking about topics important to your company.
Fortunately, there are numerous social listening tools, including SpiderQube and FollowerWonk. Facebook and Twitter are great tools for researching your target market demographics. These social media platforms will offer you insights on the likes, interests, and dislikes of your target audience.
Create Facebook groups to stay in contact with your clients
Communicating through social media, and specifically on Facebook groups, is particularly effective since members have common interests. We recommend that you create groups for your clients, where the customers and potential customers can share experiences and interests relating to your product, and even forward complaints. From these groups, you will also get peer reviews that can be used to promote your business on other social media channels. The groups will also allow you to keep members updated on what is new with the company. Groups will also help you get permanent feedback and offer you a clear picture on the customer persona. Try to respond personally to each message if possible, and create exclusive offers for clients. Encourage your clients to talk and engage with you on social media.
Use your content as a tool for attracting clients
Content is also as important as relationships. For instance, consider the manner in which an online video goes viral, not because the video was pitched to a reporter, but rather since the content in the video was so incredible that people felt compelled to share it. The scope of social media platforms allows companies to reach anyone, regardless of their geographical location in the world. This means that as long as you have the proper content for your social media postings, it could be a stimulus that gets you to attract and convert your intended audience. There are numerous reliable content writing companies and freelancers, some of whom also provide lab report writing services. In addition, there are numerous different forms of content that can be used by your company, including text, video, and audio.
In summary, social media offers a unique and innovative platform for improving brand identity and customer reach. However, marketers must use innovative ways to optimize their social media marketing strategy by making sure that their content, relationship with influencers, and channels are ideal for the target audience and the brand values.