6 top search engine optimisation tips

Search Engine Optimisation (SEO) is an ever changing method of making sure your website reaches as many eyes as possible. Optimising your website for search engines like Google is the best way to enhance the amount of traffic that flows into your site. To stay up to date with the latest SEO methods, follow our six top tips, maximise your visibility and keep your site users engaged.

1. Make sure your site includes keywords

A great starting point for identifying which keywords will attract the most traffic is to create a list of words relevant to your business or product. Then expand this list by using the Google Keyword Tool – or other similar tools – where you can get to grips with the relative search volume of your keywords. This expanded list becomes your selection of keywords which ought to be ranked in order of importance to your target audience. Build your website content around these keywords in order to skyrocket your website traffic.

2. Choose quality over quantity

When it comes to the amount of pages on your website, it’s best to have a small amount of pages which are filled – but not stuffed – with images and keywords. These sites are much more user friendly than websites that have tons of pages which are swarmed by a surplus of images and unnecessary text. What’s more, keeping the information on your web pages relevant is a great way of making sure your webpage is always on trend. So don’t be afraid of replacing older or duplicate content as these are ‘zombie pages’ that don’t enhance your traffic.

3. Identify technical issues which may be holding you back

Your website might be suffering from technical problems which make your SEO task harder than it needs to be. Common problems like broken or missing links, duplicate description tags and images with missing alt texts are all minor issues. Solving these issues will redirect more traffic to your site, so make sure you do an SEO site audit with a good Search Engine Agency to nip any issues in the bud.

4. Link your pages together

Once you have directed users towards one page on your website it is worthwhile to guide them throughout your site by linking the pages together. This creates a great user experience as your site becomes easy to navigate and also leads to greater traffic around your site.

5. Make sure your site is compatible with all devices

To ensure that your content can be enjoyed on all manner of platforms, prioritise your compatibility. Think about how your content will appear when it is shown on mobile, tablet, laptop or desktop and make sure your site is designed for all screen sizes.

6. Speed matters

We can all agree that waiting for a web page to load is not pleasant, so bear in mind that your website users are unlikely to hang around. There is talk of Google prioritising those sites which are hosted on Accelerated Mobile Page (AMP) so make sure your site doesn’t lag
behind by investing in a speedier loading time.