5 ways big brands are using branded domains to boost business

Top level domains allow you to have your brand or company name at the end of your web address rather than the usual .com or .org. They are used by some of the best known companies in the world such as Google and Microsoft. There are several ways that using branded domains can help boost business and there is no reason why your business can’t enjoy some of these benefits as well.

It helps build trust in the brand

When customers visit your website they will need to feel as if they can trust you before they make a purchase. A .brand address can help to achieve this because it is something that can only be used by your company. If a page is set up to advertise an Energy Casino Promocode then this gives customers confidence that this is a genuine offer that they can take advantage of.

It increases the efficiency of advertising

If you are using a .brand address in your advertising then this is more likely to be something that people remember. They can type this address straight into the toolbar without the need to look for your company in a search engine. This reduces the chance that they will be distracted by any advertisement that they see for other companies. If you find that using these domain names bring you more traffic then you could even start to reduce the amount that you spend on advertising.

It makes it easier to attract and retain talent

If you want your business to be a success then it is vital that you have the right people in place. When it comes to attracting this talent you need to make sure that you are standing out from the crowd so that your job opportunities are noticed. A .brand domain can help you achieve this and is also very useful in helping candidates to find out the information that they want to know about your company.

It publicizes your charitable activities

Carrying out activities for charity or giving something back to your local community is a great way to show customers what the values of your business are. This is one of the reasons why it is so important to make customers aware of the work that you are doing and to ensure that they know it is coming from you. This is not something that you have to work on separately when you are using a .brand domain as people will already be associating the event with your business. This allows your te am to focus on the charitable activities that they are organising which is the most important thing.

It demonstrates consistency across your brand

When your business is online then it is not just customers from your local area that you are going to attract. You have the potential to attract customers from all over the world and when you operate on a global scale then consistency is key. A .brand domain provides this consistency and helps provide customers with a great experience which in turn will encourage them to be loyal to your business.