Building trust with your customers, potential customers, and with the general public are all important if your business is to develop the healthiest and swiftest way possible. Of course, if it is your first time in business, you might well be a little at a loss as to what to do, and this can often mean that you don’t know the best way forward to get people trusting your business.
Fortunately, there are a few major key mistakes that businesses make which means that people inherently don’t’ trust them. As long as you know what these are, you can work to remove them or fix them within your own company, and so get people to trust your business all the more. Let’s take a look at some of the possible reasons that people don’t entirely trust your business.
Your service is unclear
We have all had the experience of going to find out what a company does, only to discover that the mission goal and list of services is covered in vague sentences which don’t seem to mean anything. If you want people to trust your business and become excited by what you do, they need to be clear on – well – what it is you actually do. Put aside the special jargon, and just write out in plain language what you do for your customers, why, and how it can help them. If you are clear about your service, people will be more likely to come flocking, not least because they will actually know what it is that you are offering them in the first place.
Your contact details are shady
It’s definitely good practice to publish your contact details on your website and elsewhere, so that anyone who wants to get in touch can do so without any hassle. This is itself a great way of building trust. But it only works if the details you publish actually appear professional and trustworthy. If they look shady and unprofessional, then it might have the opposite effect instead. If you don’t like the look of your address, for instance – perhaps because at present it is just your own home address – then a virtual office address like yourvirtualofficelondon.co.uk can really help you out. The more trustworthy your contact details are, the more likely it is that you will be able to get those customers come flooding in.
They’ve heard bad things
Something that can really make or break your business is the grapevine. What people are saying about the company when you can’t hear them can be enough to see that you never see another customer again. If this sounds frightening, that’s because it is – but the remedy is a simple and effective one. Put simply, you just need to make sure that you do a great job of pleasing those first customers. You should please all your customers after that too, of course, but the first ones are likely to be especially important. If you make them happy, go above and beyond, then they will spread the good word – and if you don’t, the opposite will be true. To build faith in your future customers, pay attention closely to the needs of the current ones.
It is inconsistent
You need to be consistent in a business, in particular in relation to the branding, if you are to succeed. Having a brand which changes all the time, or is a little different here and there, makes it look as though your business is not in fact a tightly run ship, but a loose assortment of people attempting to offer a service and failing. The branding is everything when it comes to your business reputation, so work hard to ensure that you have a specific style code, that it is adhered to at all costs, and that you don’t change it around all that often. You at least need to have a strong customer base before you ever re-brand, and even then make sure you advertise it clearly and memorably. A consistent company is much more likely to get the kind of customers you really want to have, so it’s important that you don’t’ overlook this essential aspect of doing business.
As long as you can get people to trust your business, you are much more likely to see it through to great success in the future. Bear that in mind, and you should be able to find ways to improve the trust at every turn, and so build up your business much more effectively on the whole.