Search engine optimisation (SEO) is a concept which should be familiar to any professional website designer working today. Even those who aren’t involved in website design themselves may well have heard of SEO, so prevalent has the concept become. This isn’t all that surprising when you consider what SEO does.
A website’s SEO score determines how prominently it will be listed in search results for relevant search terms. The majority of internet traffic is now generated through search engines, but even without the numbers to back this up, we all know from being internet users ourselves that search engines are essential for allowing us to find what we need on the internet. A website with a low SEO score won’t be able to reap the benefits.
If your website isn’t actively working on maintaining its SEO, you will quickly find yourself slipping down the rankings. Ask yourself, when you search the internet, how far down the results list do you go? Most of us won’t stray beyond the first few results, let alone beyond the first page. If your website is listed way down the results, it won’t be picking up much traffic. The more specific the terms a user is searching for, the easier it is to nab the top spot in the results listing. For example, a search for ‘airport parking’ will yield more results than ‘Gatwick Airport Parking’.
Note that it will take time to build an SEO score, which is part of the reason that it is so important to maintain it once you have it. Don’t be discouraged if you are struggling to lift your ranking; keep persevering and you will make it!
Raise your profile
Building your SEO score will make your website appear more prominently in search results and will, therefore, bring in more traffic. With more traffic coming to your website, more people will begin linking to you. When other websites link to yours, this further improves your SEO score. These processes feed into one another, resulting in your SEO score continually climbing.
Anyone can do it
One of the more common reasons that businesses avoid investing in SEO is that they are under the mistaken impression that it is prohibitively difficult or expensive to do so. In fact, SEO is something that anyone can do. There are a number of free tools out there, and a variety of things you can do to improve your SEO score that requires little to no additional financial investment. It is worth approaching an SEO consultancy service, or a marketing firm that specialises in SEO, to discuss how they might be able to help you.
Make more money
This is at the heart of what SEO is about for business. The more people you have coming to your website, the more money you will be able to make from it. Whether you are selling goods and services directly through your website, or you have found a way of directly monetising the traffic it receives, improving your SEO and bringing in more traffic will translate to more money for you.
SEO is an essential component of any modern business website. If you have only given minimal concern to your SEO until now, you should start looking at ways of building your score.