The search marketing industry is constantly growing and developing, with the aim of raising the online profile of brands and businesses all over the world. It’s becoming more and more popular for SMEs to work alongside search marketing agencies to help boost revenue and rankings on SERPs.
The search industry is made up of many services that can have a real impact on how people view your business and the audience you attract to your website. The processes involved within search marketing can seem difficult to understand, especially if you have no previous experience with any of the services.
If you’d like to improve your businesses search rankings and online profile, then search marketing may be the next step to consider. To help understand some of the services in more detail, below is a small breakdown which may be of some use to you.
Where your site ranks on SERP’s is helped a lot by how your site is optimised. Through the process of keyword research and optimisation, you can strategically appear in the results pages of your target audience, as well as raising brand awareness at the same time. SEO can be a technically focused service, so it’s best to work with professionals in the field, such as click.co.uk. Appearing in the search results for relevant users is one of the main objectives and using the processes within SEO can have a positive impact in making this happen.
Building strong relationships with relevant bloggers and website editors plays a big part in how your site is viewed by Google. By obtaining backlinks from relevant, trustworthy sites, you will be viewed as a reliable name within your industry and this will help to improve your search visibility. SEO plays a role in blogger outreach, by strategically selecting which anchor text and landing pages to use, to help increase the amount of keywords your site ranks for. Whether it’s blogger outreach, PR or editorial, outreach as a whole can deliver great results for your company and help increase brand awareness.
It’s likely you’ve searched for something on Google and have been faced with images and ads displaying similar products to what you’ve searched for; well this is delivered by PPC. Paid search is a service which can help boost your company’s exposure and provides an almost instant impact. PPC has many advantages and can provide your brand with first page exposure, as well as only costing you a fee, when a user clicks on your ad. Similar to how SEO works, PPC can help drive relevant traffic to your site, hopefully converting into sales.
Above are just three of the areas within search marketing. Each service has its own unique way of helping towards search visibility and the search terms your site ranks for on SERP’s. If you feel that a search marketing service can help your business, then it’s best to work with an agency who can guide you in the right direction and help you achieve your online objectives.