There is no question that sales, regardless of the product or service, involve a human element. That said, virtually every purchase decision today starts with the Internet. Professionals, in particular, will use the Internet to research companies, become educated and short-list candidates.
That’s why in the B2B space, establishing a digital presence with a well-crafted and thoughtfully executed online marketing campaign is essential. Here are five online marketing tips for B2Bs.
Sure, you are aware that you need to have a website to be viable in the digital era, but are you aware of how crucial it is to your business on so many levels? In fact, your website is probably the most important marketing tool at your disposal. That’s because it is the critical tool that truly professional website design agencies will visit to evaluate your product or services.
Although social media pages can offer information about products and services, from a research standpoint, your website will be the preferred spot to visit, because your prospective buyers will be able to get the most comprehensive set of data to make (and ultimately validate) decisions.
Your website is also your business home base — where you can position your brand and your business proposition, host content and generate leads.
What’s the story of your business? What’s your message? What’s your selling proposition? Chances are, you can articulate the key messages to your prospective clients, but how do you present and promote the content?
If you aren’t using content marketing tools to make use of dynamic content to engage your audience and enhance your SEO, then you are letting a myriad of opportunities pass you by. Using compelling content like blogs, videos, audio files, and infographics enable you to present your brand and your information in various formats; although you are repeating the message, it’s fresh because of the angle and method of delivery. The more often you can deliver your message, the more likely it is to resound with your client base.
In addition to being a smart marketing move, utilizing dynamic content on your website provides additional value for your visitors. This extra value authenticates your message. Not only that, Google likes sites that diversify their content, which means your visibility will improve with better search rankings.
#3 Search engine optimization
We’ve already established the importance of having a good website as the hub of your marketing campaign; to take it a step further, you need your B2B website optimized for SEO. It’s not enough to have a digital presence; you’ve got to be visible, which is why you need high Google rankings.
To optimize your site, engage in social media, have a blog, embed audio and video files, optimize images, use title tags and description tags, and include traditional and new link building strategies.
#4 Social media
In addition to your blogging strategy, To really harness the power of social media, pay attention to which social media channels your target audience uses most. Understand which mediums appeal most to your target audience and which ones they turn to most frequently.
Also, investigate where your competitors are most active on social media. This is probably a good indication of where you should be present as well.
For B2B, pay-per-click is a small and very worthwhile investment, because of how much more traffic and qualified leads your site will receive. Searchers click on paid ads more often than other ads, either because of placement or because of how the PPC links better suit what the visitor is searching for.
Want to have an undeniable online presence that will not only make you more prominent in the mind of your customer but help you stand out from the competition as well? Follow these tips to connect with your audience and convert them to customers.