New businesses enter the market every single day. While most of them enter with a clear business strategy quite a number of businesses collapse within the first few years for various reasons. Some of these include the lack of a solid financial plan, venturing into the wrong line of trade, and among others, most importantly, the lack of a winning marketing plan in place.
While traditional brand promotion and advertising strategies are still effective to some extent, most startups do not survive the industry for long without an excellent digital marketing approach. In simple terms, digital marketing refers to the promotion of a brand, service, product or business using modern technology, primarily the internet. But as a startup entrepreneur, how is digital marketing important to you and your start up business?
Here are some pointers you want to read about the importance of digital marketing for any start up business.
Reach your online target market
In this day and age, almost everyone uses the internet to find information, play games, shop online, get entertainment, work, and much more, you name it! One of the benefits of digital marketing is that it allows you to market your brand, products, and services to this huge community of internet users. As a startup, you most likely have a huge competition to compete with in the same target market. Digital marketing allows you to get your fair share of the cake in your industry or business niche. However, it takes a combination of several tactics to achieve success in digital marketing, which brings us to the next important pointer of the various digital marketing tactics startups should invest in.
Digital marketing tactics
Digital marketing comprises a number of carefully-thought strategies to reach out to a target market of customers digitally. Some of the most important approaches include SEO, web design, social marketing, content marketing, and email marketing, as well as the use of digital images and videos to promote your brand and business. Let’s look at them in brief individually.
SEO – Search engine optimization involves optimizing your business and sales pages so that they rank high on search engines. It involves improving your business visibility online, which with the right approach, often leads to an increase in web traffic, new customers, and sales conversions.
Website design – This involves optimizing your website so that it suits your target customers needs. It comprises of tactics to make the website mobile-friendly, easy to navigate, fast-loading, and easy to locate information on. Once your users find it extremely helpful, fast, and convenient, a good number of them will not only return for more in the future, they will also spread the word, which is what precisely your startup business needs to achieve substantial growth.
Social media marketing – The larger percentage of internet users use it to access social media sites. Social media marketing is among the most effective digital marketing tactics of this age and day. In addition to being an effective platform for promoting your brand and products, social sites are also an amazing source of traffic to your business website as well as sales conversions. Social media networks also double up as a great customer service platform.
Email marketing – This one primarily involves creating a list of email contacts as part of lead generation, especially from first-time visitors to your site. When prospective and existing customers are kept engaged and supplied with important information and product updates, they feel important and appreciated. They’re more likely to buy from your startup business, become loyal, and even recommend it to others.
Customer recruitment and conversion
In addition to the above, content marketing and the use of videos as well as using high-quality images your business’ website are also other highly effective digital marketing approaches. In most cases, these are great for providing important information to your prospective clients, keeping them engaged, and compelling them to buy your products or services. Digital marketing no doubt improves your customer recruitment and sales conversions as well as the growth rate of your startup business.
Digital marketing allows you to remain more competitive and to stay ahead in the game. To get the most out of your digital marketing campaign, however, you will want to work with a highly trusted and experienced online marketing consultant like Tyler Botsford. You will never regret investing in digital marketing if you approach it right.