The main purpose of a trade show is to present your business and its products to the public. It is also to attract as many visitors to your booth as possible. When you achieved, at the very minimum, these two, you can at least say that your outing on the trade show floor has been a success.
When focusing on these two as one’s gauge for success, you might have the tendency to overstuff the design and assembly of stands in Copenhagen with all that you want to present to the public at your trade show – your brand’s message and its products. That is wrong, and that can be too much that it might put off some of the passers-by.
How can we neatly arrange the design and assembly of stands in Copenhagen?
Erect a presentation board
This can help neatly organize your booth. You can incorporate it in your stand if you could, but, if the space around your booth allows, make it stand alone. You can place pictures here, and if you have enough budget, maybe you can have one that accommodates videos, but do not push your budget too much.
Accommodate only those which your budget can, and just try to make it stand out.
Be proud of your business’ name
Make sure that the world knows what your brand’s name is. Be proud and make it as large as possible. Make it front and center, but make sure that it is made to serve a purpose, and not overpower the design and assembly of stands like in Copenhagen. Instead, make it become one with the stand.
Each piece should tie in together rather than making each one stand on its own because then, it would be too cluttered, and it might put visitors off.
Speaking of clutter, make sure there is none around or on your booth’s display. Every piece should be neatly arranged, and if possible, should have a flow which a potential customer could follow.
Also, do not pile all your products just for the sake of presenting everything to the customer; to have one for every individual. No. Focus on a message and a goal and make your booth aim for that single target.
Remember that clutter is off putting. It discourages guests from actually taking a visit making all your efforts counterproductive.
Give out trinkets
These, although sometimes annoying as they may tend to pile up, can actually help guests remember your brand, especially those that they can use daily. A small reminder of your brand can have a huge impact in the long run. Besides, guests are expecting to take home some kind of memento anyway, that is just hitting two birds with one stone.
When getting ready for a trade show, making sure that you keep the design and assembly of stands like in Copenhagen as organized as possible. Avoid aggressively reaching your goal to a point that it becomes messy. Instead, have a goal, keep it casual and simple (subtly aggressive), and let it come to you.