How businesses should use email signatures as a marketing tool

Email signatures are like a breeze which we enjoy but notice only when it’s gone. They have become an inseparable part of every professional email, and their absence may raise suspicion among recipients.

Creating email signatures has never been easier. All it takes is a couple of tools for inserting the relevant information and making it look professional. For example, you can use signature creator to improve the look of your email signature if you are on a budget, or you can hire a professional designer and pay them to create a unique work of art.

The look and feel of your signature have a significant effect on the recipient. However, did you know that it is a powerful marketing tool as well?

What is an email signature?

An email signature is a block of text underneath the body of your email that provides additional information about you and the business which you represent. Until recently, it has been used just to convey information, but marketers decided to take matters into their own hands and explore the hidden possibilities of this seemingly trivial part of an email.  

Is it possible to use email signatures for marketing?

Yes, marketing turned out to be the primary aspect of every email signature, surpassing even the informative one. Once marketers inspected how to approach this phenomenon, they concluded that every signature needs to contain several important parts in order to spread awareness about your business.

Contact information

Whether you send a private or an official email, the recipient should always know how to reach you. Basic info, such as phone number and your address, will be enough to convince the other side that you are a professional individual or company.

Logo

The logo of your business is perhaps the most crucial element in the brand awareness marketing strategy. Your potential business partners will appreciate seeing that you pay a lot of attention to detail, and care about the way your business is publicly presented.

Website link

If driving sales is the main goal of your marketing strategy, you should emphasise the link that leads to your official website, especially if it includes an online store where the recipients are supposed to buy your product or service. Even if you don’t focus on sales, potential business partners or customers will value the fact that they can find out more about you without having to Google your website.

Slogan

They say that a picture is worth a thousand words, which is why you should always include a logo. That said, a powerful slogan is no match for any image since it conveys what you really stand for and value. It helps your recipients build trust and relate to you on a more personal level. In other words, a slogan displays a human touch to your email signature and breaks boundaries between the sender and the recipient.

Latest content

Being active on the web is very important in the 21st century as it showcases your ability to adapt to trends. Furthermore, content marketing is an essential aspect of almost every strategy, and relating it to your email signature is definitely a wise move.

Social media profiles

Social media profiles are the second most important thing in your email signature. They are providing the recipient with the latest feed about your company where they can find out more about your most recent projects, tasks, and other activities.

Marketing-wise, the sheer idea that you actively manage social media profiles of your business and emphasise them by making them a part of the email signature will send a message of commitment and persistence on your behalf.

Banners – Yes or no?

Two main schools of thought dominate email marketing, and they are quite the opposite to each other. One group of marketers and designers opt for minimalistic signatures that should be non-invasive and contain only the parts which are necessary for email’s effectiveness. The other tends to create rocket science out of it with special templates, designs, and a lot of details.

As a part of the email marketing strategy, the second group may even suggest using banners for promoting your company, latest products, and more. However, that is still heavily debatable since many argue that such things can lessen the level of professionalism in the signature.

Conclusion

To sum up, businesses should use email signatures to achieve various marketing goals, such as creating brand awareness, driving sales, or simply achieving other department-specific goals. Therefore, instead of making an email signature just for the sake of having one, focus your attention a tad wider and discuss with your team the best possible way to make a signature that would bring the best possible results.