Each passing year brings a new set of technological advancements. This fact is even more profound for search engine optimization experts. Some basic SEO tools may remain standard for years ahead, while others need to be replaced with better ones. 2019 is already proving to be a red letter year for the SEO industry.
As mobile technology steps up its game, so does Google. Shopping sites are thinking less about brown boxes and more of instant media. How SEO experts can expect to keep up will hinge on their ability to adapt. Many of the new concepts taking hold are already built on traditional foundations. The way they influence content will be interesting, to say the least. Listed below are some SEO strategies you’ll need to implement in 2019.
When people browse the internet, they’re more search on their iPhones instead of laptops. 50% of these users are likely to voice search their keywords.
SEO strategists can predict what these users are looking for by implementing descriptive, question-based terms like, “ Where can I find Chinese food in Vancouver.” Structure your content around long-tailed keywords exceeding +3 words in length.
Online videos are another thriving avenue boosted by portable devices. YouTube, in particular, still remains a leader of streaming media despite the existence of Netflix and Hulu.
YouTube has given high rankings to videos that keep visitors on the site for long periods of time. This can account for videos running 14 minutes and over ranking higher than shorter ones. Popular video titles are often long enough to incorporate keywords. Even the video descriptions can act as short blog posts that explain the video’s content and lead back to the poster’s website. Embedding also allows video to generate backlinks on forums, blogs, and business listings.
Like the hearty evergreen tree, evergreen content is made to stick around in the midst of changing trends. It also represents a push to generate more informative content that justifies good positioning due to frequent searches.
Building evergreen content begins with the title. It should emphasize a “Who,” What,” “When,” and “Why.” Instead of “Hottest Comic Conventions in 2019,” try “A Guide to the Best Comic Conventions and When to Go.” Establish the question your article is addressing and exert authority when giving the answer. You’ll find out how important your work is when it’s on Google’s first results page.
It can be stressful writing content that you’re not sure will rank high. Google’s AI-based algorithm, RankBrain, evaluates your content against others to predict the search engine ranking.
RankBrain focuses on wording and context to achieve it’s results. The dwell time your potential visitors spend on your site through examining the correlation between your title and meta description. The program can even pick-up on implied meanings and keyword variations. Content creators are encouraged to employ synonyms and related themes. This will reward you with a higher search ranking because it signals your implied knowledge of the subject.