Even if your business is based offline, a presence on the internet can massively improve your chances to grow. Most people use the internet to find new services, after all.
According to various surveys, more than 50% people have found a new service online at one point of another. Whether you’re a mobile slots provider or a recycling company that has nothing to do with the internet, an online website will increase your popularity. Not only that, such a website has to be mobile responsive. If it’s not, your online marketing will never meet the expected goals.
What’s mobile responsiveness?
In case you’re new to the world of mobile technology, responsiveness refers to your website design. A responsive site is one which automatically adapts its layout based on the visitor’s device.
Laptops, tablets and smartphones read websites very differently, mostly due to their screen size differences. If your brand page is mobile responsive, it adapts and uses different elements on each of these devices.
Why should your site be responsive?
As you can imagine, having such a website is a big deal. It can react to each customer and provide the best possible experience for them. However, that’s not all.
Here are more reasons why you should use this internet technology ASAP:
- Responsive sites look more professional and trustworthy
- Brands without a mobile-oriented design lose customers
- There are hundreds of different devices – one size does not fit all
- Most people browse on mobiles these days when looking for a maria casino bonus
1. UI & UX rules
There are many designer tools that allow creating separate versions of your website for different devices.
- With them: you choose how your site looks across screens of varying sizes
- Without them: you’ll have no control over the user’s experience
Whenever they use a mobile on your laptop-friendly site a disaster will follow, usually in the form of tiny text, images out of place or buttons too small to tap.
As a result, your customer will think that you don’t have the resources to run a proper website. Therefore, they’ll start doubting whether the services you offer are like that too.
2. Avoid customer loss
Naturally, a bad interface means that your customer won’t trust you and look for alternatives. If they don’t find anything, they might come back despite that horrendous website.
However, they’ll probably find your competitor that offers pleasant user experience on mobile and offers professional services. That’s when you can start preparing for your bankruptcy.
3. Loads of different devices
Today, people use smartphones, tablets, laptops, smart TVs, watches and more. Each of these device types come from dozens of companies too and each phone model has a slightly different screen.
All this affects your website’s look. So, if you want to seem trustworthy to everyone, a responsive site is the key. With it, you don’t need to choose one category (say, mobile users). You can choose them all by making your site adapt to every single screen and browser.
4. Popularity of smartphones
All this is more important than ever because the usage of mobile phones is growing like crazy. According the official statistics from countries like the US and the UK, 3 in 4 people browse on mobile instead of laptop.
You could simply use a mobile-first design. However, it’s still much better to make your website mobile responsive. This way, you won’t discourage anyone from treating your services seriously.