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The days of the traditional business trip are finally coming to an end. Instead of wasting time stuck in traffic and spending a fortune on overnight accommodation, businesses are implementing innovative web conferencing solutions to keep their teams, clients and collaborators better connected.

web conferencingRecent advances in technology mean it’s now possible to host or attend meetings from the comfort of your own home, while the rise of virtual workspaces and screen sharing capabilities mean it’s now easier than ever for teams to collaborate. Since remote working practises are continuing to grow in popularity, finding the best web conferencing software is now considered a top priority for the majority of modern workplaces—with many turning their attention to the likes of LoopUp and other top providers.

But how exactly could your business benefit from using web conferencing platforms?

1. Improve meeting productivity

Let’s face it—hosting a traditional face-to-face meeting can often turn into a real nightmare. Not only do you have to worry about booking out a room, you also have to contend with late arrivals, unengaged employees and the inevitable distractions which are known to plague the everyday meeting.

In most cases, this typically leads to poor planning, lengthy delays and, more importantly, wildly unproductive sessions. However, hosting a virtual online meeting eradicates many of the more frustrating issues, streamlining the meeting experience and ensuring that session time is spent much more efficiently.

For a start, you no longer have to contend with lengthy travel delays and physical barriers, as attendees can now join meetings from almost anywhere in the world. Of course, this means teams can spend their time much more productively, while you also don’t have to worry about wasting too much time actually setting up the meeting in the first place.

Without constant delays and frustrating distractions, web conferencing ensures meetings can always start at the scheduled time—and then run as smoothly as possible.

2. Save your business money

Since teams and clients no longer have to worry so much about arranging regular face-to-face meetings, your business will obviously avoid any substantial travel costs. Whether it’s the cost of fuel, transport fares or overnight accommodation, travel costs can soon add up into an alarming amount of money.

When the meeting itself takes no more than an hour, these extra expenses can often become completely exasperating. Fortunately, web conferencing helps you to reduce these costs, allowing teams to stay connected without the need for expensive air fares, meals out or hotel rooms.

3. Encourage teams to collaborate

Although a growing number of people are now choosing to work from home, this certainly doesn’t reduce the need for collaboration in the workplace. In fact, effective collaboration is arguably more important than it’s ever been before.

The flexibility of web conferencing platforms means teams can now work together from all over the world, without having to waste huge amounts of time travelling. Instead of feeling limited by long distances, team members can seamlessly share screens and relevant files with one another; ensuring everyone’s on the same page and avoiding any unfortunate misunderstandings.

When working together is so simple, teams will feel more inclined to collaborate on a regular basis, ultimately improving the quality of the end results, boosting customer satisfaction and enhancing the reputation of your company.

4. Create stronger working relationships

Due to advancements in mobile technology, web conferencing allows businesses, teams and clients to connect through the simple click of a button. The ability to host such impromptu meetings doesn’t just improve the overall sense of collaboration, however, as it also helps create much stronger working relationships.

Although perhaps not offering the same benefits as face-to-face interaction, web conferencing undoubtedly makes it easier for teams to connect on a more regular basis; helping them to work together from anywhere, at any time. This is particularly valuable for remote workers as, instead of feeling completely isolated, they’re made to feel part of a team with access to the support they need to do their jobs.

More importantly, this effortless form of communication ensures businesses can enhance their relationships with clients and customers. Rather than waiting for your monthly face-to-face meeting, you can now keep them updated on project progress through a quick conference call, while the immediacy of the platform ensures you can quickly resolve any issues and react instantly to urgent situations.

5. The workplace is changing

By ignoring technological advances and avoiding web conferencing platforms altogether, you run the serious risk of falling behind your competitors. As we’ve already said, the modern workplace is changing, with remote and flexible working options now considered essential by current employees and potential new recruits.

Web conferencing software provides the first steps towards embracing these evolving workplace trends, offering the perfect platform for remote workers to connect and collaborate. Research suggests that 96% of businesses believe web conferencing improves the productivity and connectedness of remote teams, with web conferencing users likely to join at least one online meeting every week.

Regardless of the industry you work in, web conferencing is fast-becoming an essential feature for every modern business, especially those who regularly deploy remote teams. Saving you time, money and increasing productivity, it’s time to embrace the future of work and bring your enterprise into the 21st century.