eCommerce has taken the world of business by storm. Nowadays, the majority of businesses will have some sort of website to complement their traditional brick and mortar store and the number of businesses operating solely online is hugely on the rise.
In fact, some online giants like Amazon have actually started taking out existing brick and mortar stores, as they’re driving traffic and more customers through their site than other business owners are in their tangible commercial spaces.
There are, of course, plenty of benefits that come hand in hand with operating online. You have lower operating costs, you can take orders around the clock and you can easily reach out to a global audience. But one difficult you may find when running a business online is standing out from the crowd.
This is an extremely saturated marketplace, no matter what you’re selling, so it can be difficult to grab people’s attention and encourage them to shop with you rather than a competitors. But not to worry. Here are a few areas that you can focus on to direct, and start driving traffic, to your website as possible!
SEO is an absolute essential for any online business. It stands for “search engine optimisation” and is essentially the process of getting your website to rank as highly in search engine results as possible. When people are looking for something to buy online, they tend to type a few keywords into a search engine and click one of the first websites that shows on their screen. If your page ranks a few pages back, they’re never going to find it.
They’ll have already been offered something similar by a business on the first page. Now, SEO is extremely tricky territory to navigate, so it’s generally best to bring in the professionals. Look for white label SEO companies. They’ll be able to better your ranking without leaving a trace referring to themselves or their services on your site!
Once you’ve sorted out your SEO, you need to make sure your web design can boost its results. Make sure your website is optimised for mobile and that user experience is top quality. If people land on your page, you’re not going to be able to keep them there if your web design is poor. Don’t put in loads of effort, just to dash it all away when it comes to the point where customers could actually be enticed into buying something! Collaborate with professional web designers with experience in UX to get the best results possible!
Remember that just because someone’s visited your site once, your goal isn’t necessarily complete. You’re going to want to bring this person back time and time again. If they’ve purchased something, you’ll want to encourage repeat purchases. If they haven’t bought something this time around, you’ll want to bring them back around for more. So, how can you keep in touch with people who have visited your page? Well, one simple answer is to set up a mailing list.
A mailing list is essentially a list of people who have given you their contact details, as well as consent to contact them. This means you can contact them via email to let them know about your brand’s new releases, special events, or other announcements that could bring them back to your site to browse your products and make purchases.
Incorporate a mailing list sign up form into your website’s design. You could place it as a permanent box at the bottom of each page, or could alternatively appear as a pop up on your landing page, inviting visitors to input their information and sign up. Of course, you’ll experience increased numbers of sign ups if you offer some sort of incentive – after all, people don’t want their inboxes flooded for no reason. Many businesses will offer customers 10% off their first purchase or free delivery on their first purchase when they sign up.
These are just a few different areas to focus on. They’re relatively simple and straightforward, so you don’t have to invest too much time or resources into them. But what you do invest will be greatly rewarded! Driving traffic to your page can lead to more sales and ultimately more profit, so keep it at the forefront of your mind at all times!