Neil Patel was well known as a marketing guru long before his digital marketing agency, Neil Patel Digital, opened in 2016. He’s been involved in marketing one way or another since 2001, when he was only 16 and had to learn marketing on the job in order to promote his own job classifieds website.
On the road to starting Neil Patel Digital, Neil also founded Crazy Egg, Hello Bar, and KISSmetrics, which are also highly popular marketing companies, and was named an Empact100 entrepreneur by the Obama White House.
But if you’re thinking of working with Neil Patel’s marketing agency, you’re wondering whether or not it’s a scam. Is it just another marketing agency, using Neil Patel’s famous name to attract clients, or does it deliver results? Here’s our personal review of Neil Patel’s marketing agency.
Is Neil himself involved in Neil Patel Digital?
The answer is both yes and no. Neil himself founded Neil Patel Digital, together with business partner Mike Kamo. He trained all the employees to follow his marketing techniques, and he’s active in matters of marketing strategy.
But if you’re expecting to consult with him directly, you’ll be disappointed. His agency covers six international offices and employs over 100 people, so the chances that Neil will be present in meetings or carry out an onboarding phone call are slim to none.
On the other hand, Neil Patel Digital rests entirely on Neil’s own marketing techniques. For example, it’s Neil’s belief that successful SEO, in particular, relies on strong content. As a result, you’ll find that Neil Patel Digital doesn’t offer technical onsite SEO services on their own. SEO and content marketing come together, so that the agency can help you to plan engaging content that includes technical SEO while attracting new and returning readers.
What can you expect from Neil Patel Digital?
When you hire Neil Patel Digital, you’ll get a carefully-planned, holistic digital marketing program that covers every key touchpoint. Lead capture, funnel development, email marketing, social media marketing, PPC, SEO, and content marketing are all part of the same global marketing strategy.
Neil Patel’s agency bases every marketing tactic on solid, engaging content. If your content isn’t quite up to scratch, Neil Patel Digital will work with you on content creation and release. As the upstanding professionals at NP Digital explain, awesome content forms the foundation of improved ROI on paid ads, yielding higher conversion rates, lower CPC, better ranking on SERPs and increased revenue.
In addition to an interdependent and complex content marketing plan, you’ll get expert consulting on potential new paths for conversion. Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy.
You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. This exemplary team loves the process as much as it enjoys seeing the results.
Are you pressured into signing up?
Actually, it’s almost the opposite. When you reach out to hire Neil Patel Digital, you’ll first get a thorough critique of your existing website and marketing campaigns. Neil Patel Digital will go over them with a fine-tooth comb to point out all the ways that they can be improved.
You’ll get a long list of all the weaknesses and potential for improvement in your marketing efforts. Neil Patel Digital then sits down with you to come up with a plan for fixing all these flaws.
It’s only at this point that you’ll be asked to sign a contract. You’ll get the chance to approve all the terms and agree on the price, so you know exactly what you’re signing up for. If you’re not happy, you can walk away with expert advice for improving your marketing campaigns, and find some other way to implement it.
How much does it cost?
The truth is that Neil Patel Digital doesn’t have a standard pricing plan, and they do have clients in the SMB sector, all the way up to multinationals. Sales prospects always get customized, tailored pricing that depends on the needs and circumstances of each company.
This is a little frustrating if you just want to do a quick price check, because you need to go through a longish sales process before you reach the bottom line.
But we can tell you that Neil Patel Digital has very flexible payment plans. You can pay monthly, on a retainer plan, with an annual or a monthly contract – there are plenty of options to suit your company’s needs. And the longer sales process was ultimately a confidence booster, as it ensured that the two companies were most likely to be a good match.
The agency’s favored tactics can often take over half a year to show measurable results, so I’m glad I didn’t jump into anything. What’s more, during the pre-sale strategy talks, I was able to see the extent to which they were invested in the specifics of my company’s success, which impressed me.
Our verdict: Neil Patel’s marketing agency is not a scam
Although Neil Patel himself isn’t likely to blog for your site, and the pricing is customized, his agency isn’t a scam. It’s actively overseen on a strategy level by Neil and draws on all of his marketing principles and expertise.
His employees, all trained by Neil, are dedicated to their jobs and do all they can to improve your marketing ROI. With a holistic marketing approach and a no-pressure onboarding process, Neil Patel Digital delivers exactly what it promises.