Impact of social media and web analytics on modern web designing
Social media and web analytics are two key terms which we hear now and then while talking about the internet, eCommerce, and search engine optimization etc.
Not just on the internet, but you can see the impact of these on the offline world, too when it comes to business administration and marketing. Considering this, all the internet and offline business activities are linked to social media and web analytics so web designing is certainly affected.
For any business to succeed in the highly competitive online and offline business space, it is vital to maintain a well planned social media and analytical strategy. Web designing is no exemption and plays a crucial role in terms of social media and analytical impact. Here in this article, we will discuss the impact of both social media and web analytics in modern-day-day web designing.
Web designing and social media
Every business, irrespective of being small or big, now has their presence on the leading social media channels. If you run a business which has to interact with the real people, it is essential to have a social media account to maintain customer relations. You check any business website now to see the social media links displayed on their web pages. By clicking on those, the users can instantly land on their social media pages, through which it is more comfortable and instant to interact with the brands.
Compared to brand websites, social media pages are considered to be more real-time and authentic. You can see the live activities and the latest offerings of the brands you follow. Lately, many brands are offering discounts and special offers too exclusively for their social media followers. Let’s discuss some essential things web designers need to know while devising their social media strategy.
Designing social media pages and profiles
Social media is now a lively and interactive marketplace. So, apart from designing good websites, it is essential for businesses to have attractive social media profile pages too, which can attract more users and compel them to take the most desirable actions through this platform. While planning for a business website, you should also plan for developing excellent social media profile pages too to impress the customers.
Designing ads for social media
There is the scope of releasing both free and promotional ads through social media, which needed to be planned well. As the users tend to spend more time on social media platforms like Facebook or Twitter, social media ads are now more effective planning for promotions through your business websites.
From the web design point of view, these social media ads needed to design based on the nature of various social media to focus on the target audience available on each. The primary objective of social media advertising is to generate more clicks to bring customers onto your landing pages or business sites. While planning social media ads, the designers also have to create the most engaging stuff. There are specialized NYC website design company focusing on social media content design, which is an expert task.
Making interactive design elements
Unlike olden times, social media has now developed a different cult where the users expect a totally different approach the websites. So, social media designers should try to make the content more interactive and interesting to users. Keeping this need in mind, many web designers also tend to make the web pages more or less like social media pages by making these more interactive and engaging. This approach in web design will help to grab more users on to your pages and offer them what they exactly look for.
Also, as we can see now, social media has the capability to change the ways as to how a business is performing. Social media can set a perfect playground for any business to effectively interact with real users and provide them with a very personal experience. At the first point, any business should ensure that the users know you exist and next let the social media users connect with your brand easily. The 2019 web designing is more tuned towards being social media-friendly. The content you share only should also be sharable through social media platform, and the designers and web developers also try to reflect the social media reviews ratings too to your website. Measures like embedding the YouTube videos and Tweets to your web pages etc. are also admirable measures.
Web analytics and web design
As we discussed in the opening paragraph, web analytics is another important thing to keep in mind while planning for web designing. The decisions made during the time of a business website design has a long-lasting impact on the marketing of a business. Even the smallest design decisions will have a huge impact on the performance of your business online. Here comes the importance of web analytics in terms of web design.
Taking better web design decision based on analytics
A thank you page
When a user fills a registration form by sharing their personal information, it could surely be a valuable input for the business marketers. As of late, most of the websites don’t guide the user to a thanking page but shows a thanking message as a pop-up. However, with a proper thank you page designed, you can easily track those who successfully compete for the form filling. In technical terms, a “destination goal” is set with the use of thanking page.
Integrating email signup
Goal tracking is also possible on other user actions like when a user subscribes to the newsletter. This also enables goal tracking when the user is lead to a new page once the subscription is complete. In terms of analytics, this decision also affects the goal track algorithm you made to measure success.
Blog location
In terms of web design, it is so important to define your blog location properly in the web directory. A specific blog URL will make it easier for marketers to track blog performance. Blog location needed to be decided appropriately during the time of website designing by considering the SEO impacts.
Along with the above, web analytics also could effectively be used for web designing elements as in case of defining the site search, user forms, navigation elements and so on in order to ensure optimum performance, acceptance, and search engine value of your website.
Silvia Watson is a freelance content writer. She has written many informative articles on different categories, she is a featured author on various authoritative blogs.
