Opening a brand new retail business can be both an exciting and nerve-wracking time, particularly if it’s your first time opening a store.
What do you need to do? How can you guarantee that your first week after opening a new store is a success?
To give you a head start, here are some things that you need to remember:
Order well in advance
Each store needs equipment, so get the order in for it as soon as you can! There’s always a chance of hitting a few bumps in the road with suppliers or distributors, and you don’t want that to happen right before you open up.
Also, ordering beforehand is going to let you know if something doesn’t fit. You may have made all the measurements and measured all the costs, but there’s still a small chance that a table won’t fit into a corner, or that a shelving unit doesn’t go into that space,
Consider product placement
Not only do you want to make your store look fantastic and a retail design that brings brands to life for your customers, but you also want to reduce loss. You want to make your goods readily accessible, but not so much that someone can surreptitiously grab it and walk away without anyone realizing it.
You’re also going to want to think about which things you want to put where. Where they are placed inside the store has a significant influence on how much you sell and the profit you make. For example, you are going to want to put the most profitable products in areas with high foot traffic.
Make people aware that you are opening
You might set up your store to be the best one in town, but it won’t mean anything if nobody knows about it. Without some publicity, you are not going to stir up enough awareness, and your opening day may be disappointing.
The good news is that the advertisement does not have to be costly. Buying a few online ads can be worth it if you can get people excited about your new store.
Some ads may even be free, especially on social media. Yes, you can also buy premium ads on those sites, but you can also get the word out through your posts.
Make sure that you have enough staff
You don’t want to rush around for the workers on the opening day or week. Given that the hiring process takes a little time, you want to make sure that you have everything in place when it comes to your staff.
Also, it might be a better idea to have too many than not enough. That way, if more customers come in the first week than you planned, you can reach out to your on-call staff to help you out.
Recruiting staff in advance also gives you the chance to prepare them before you officially open up. You’re not going to have to spend valuable time on preparation and training when there are more significant issues to be addressed following your launch. They will know precisely what they need to do, so you can focus on doing what you need to do.