Opening a brand new retail business can be both an exciting and nerve-wracking time, particularly if it’s your first time opening a store. You must have a lot of planning and preparation to ensure a seamless opening process.
So, what do you need to do? How can you guarantee that your first week after opening a new store is a success?
To give you a head start, here are some things that you need to remember:
Order well in advance
Each store needs equipment, so get the order in for it as soon as you can! There’s always a chance of hitting a few bumps in the road with suppliers or distributors, and you don’t want that to happen right before you open up. As such, look for reliable suppliers or distributors as early as possible and check if you can enter into a business agreement with them. But before doing so, make sure to choose the right key partners who can provide you with all the materials and equipment you require.
For example, when opening a new retail store, you may be required to have a good shelving system. The shelves can provide essential benefits in terms of organization. They can help you present and market your merchandise attractively and neatly. Whatever type of shelves you choose, they can make your retail products more appealing to the consumers. Moreover, having a great shelving system can help your new store make the sale and serve customers with utmost satisfaction. Hence, if you’re searching for display shelves, check out reliable suppliers online like GDP Shopfitting to get the right units for your new retail store.
Also, ordering beforehand is going to let you know if something doesn’t fit. You may have made all the measurements and measured all the costs, but there’s still a small chance that a table won’t fit into a corner, or that a shelving unit doesn’t go into that space,
Consider product placement
Not only do you want to make your store look fantastic and have a retail design that brings brands to life for your customers, but you also want to reduce loss. You want to make your goods readily accessible, but not so much that someone can surreptitiously grab them and walk away without anyone realizing it.
You’re also going to want to think about which things you want to put where. Where they are placed inside the store has a significant influence on how much you sell and the profit you make. For example, you are going to want to put the most profitable products in areas with high foot traffic.
Make people aware that you are opening
You might set up your store to be the best one in town, but it won’t mean anything if nobody knows about it. Without some publicity, you are not going to stir up enough awareness, and your opening day may be disappointing.
The good news is that the advertisement does not have to be costly. Buying a few online ads can be worth it if you can get people excited about your new store.
Some ads may even be free, especially on social media. Yes, you can also buy premium ads on those sites, but you can also get the word out through your posts. Aside from online digital marketing campaigns, you can also give flyers and pamphlets to the potential consumers nearby. During the opening, you can also offer discount coupons to entice potential customers to buy products from your store. This may be an excellent way to make consumers feel valued and boost brand loyalty, leads, and sales.
Make sure that you have enough staff
You don’t want to rush around for the workers on the opening day or week. Given that the hiring process takes a little time, you want to make sure that you have everything in place when it comes to your staff.
Also, it might be a better idea to have too many than not enough. That way, if more customers come in the first week than you planned, you can reach out to your on-call staff to help you out.
Recruiting staff in advance also gives you the chance to prepare them before you officially open up. You’re not going to have to spend valuable time on preparation and training when there are more significant issues to be addressed following your launch. They will know precisely what they need to do, so you can focus on doing what you need to do.
Opening a new retail store doesn’t need to be a complicated process.
By keeping the information presented above in mind, you can open your new shop without any trouble. Although there’ll be challenges along the way, you can still achieve business success as long as you know what steps to take from the get-go.