Okay, so you’ve finally decided to invest in creating a website. Maybe you’re on your way to create the next viral blog, or you just run a coffee shop and want a simple website to show why you’re the best place in your city for a good ol’ cup of Joe.

Truth is, this doesn’t really matter, as every website needs pretty much the same planning and asking yourself almost the same questions. Using a template like this is always a good reference to look at when writing a website brief. After having a look at this, read on to find 5 simple questions to ask yourself in order to make the right choices when investing in a website.

1. What do you need the website for?

This is the number one question you must ask yourself when it comes to deciding on the type of website you’re going to need. Do you need a blog? Maybe a store? Maybe you need a mixture of a portfolio and a blog.

Truth is, there are numerous types of websites out there, and each one suits will serve different objectives. What would work for an agency won’t necessarily work for a blog.

So, what’s your objective for the website?

2. How much money can you invest in this project?

The amount that you’ll be investing will directly impact the quality of the website. Let’s say you want to build a simple blog. Well, you can easily do this for around a thousand dollars and get a decent website out of it.

However, expenses start racking up once you decide you need something… let’s say on the more complicated side.

Ecommerce stores, web apps, all of these can cost tens of thousands to build and even though your idea of an online store sounds great, the cost of building one can be quite hefty. Maybe stick to an Etsy store?

3. What’s your target audience?

This is one of the most important questions that you should ask yourself when it comes to deciding how your website is going to look and sound.

Who are you targeting? Writing using the right tone of voice, touching the proper pain points and deciding on the right design and visuals are all super important aspects of building a website that coverts and will subsequently pay off.

4. What do you like?

Before investing, in order to ensure that your website is going to look the way you want it to you can create a simple vision board of your favourite websites. This will help the designers and developers decide on the design language and the overall look they’ll be going for.

5. Who’s going to write the content?

And last, but not least, is the matter of who’ll be writing the copy on the website. Even if you won’t be running a blog, you’ll need content to put up on the website.

At the very least, you’ll need basic copywriting. If you’re going to run a blog you’ll need most likely going to need an SEO expert who is also experienced in writing.

Whatever type of website you decide to invest in, the truth is that proper briefing will eliminate about 90% of the back and forth communication. Using will help you answer some other questions as well as help you create an in-depth brief for designers and developers and eventually create that new website of yours.