Let’s put this out there, PR isn’t just for celebrities and major players.
PR is for anyone with a story to tell and a desire to grow their business, and that includes YOU!
If we get to the very heart of PR, it’s what other people say about you, but rather than something to be scared of and worrying about letting go of the control advertising gives you, it’s something I believe you should embrace and use to your advantage.
Stepping away from jargon, PR I tend to frame PR as Personal Recommendation about who you are and what you do, and these recommendations are told by members of the media in newspapers and magazines, on podcasts, TV, and blogs as well as across social media feeds.
We can all talk about how great we are, if we have the nerve, but when someone else puts it out there, and it keeps happening, the impact can be massive.
Why to make time for PR
I know very well as the owner of two businesses, a charity founder, author, mother and wife, that fitting everything in can be hard.
PR can just be another thing on the to do list.
The reality is, if you’re committed and put the time and effort in, PR can pay off!
Whether you want to increase sales, drive traffic to yourself as an expert in your field, show the world you are a great employer or raise awareness of a cause that is close to your heart, PR can help with this and so much more.
By taking things step by step, doing something each day (yes, each day) you will start to build your profile, get your voice heard above the noise and smash your goals.
I’m not saying that PR is easy, or that you will be an instant hit. But it is something we can all do!
PR is a marathon not a sprint, and if you want it to work for you, you have to be in it for the duration.
My second book, PR School: Your Time to Shine is a masterclass in self-promotion and can you from zero to hero with your PR efforts.
Divided into lessons, with homework for those who are really dedicated, this book not only gives you a PR foundation on which to build, but for readers who are nervous about putting themselves out there, I am there to give you the extra push you need to just do it!
Now is not the time to be shy.
Don’t worry about what anyone else thinks.
There are column inches and airwaves out there with your name across them and if you don’t go for them, someone else will – and how would that make you feel?
Go your own way, and I promise you that if you want this to happen and apply yourself, 2020 really could be your time to shine.
Fill out the form below to enter with a chance to win one of three copies of PR School – Your Time to Shine. Check out some reviews here.
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UK residents only.
Natalie Trice is a PR Director based in Devon who has worked with CEOs of international TV channels, finance directors of IT companies, entrepreneurs and more.
Today, Natalie teaches business owners the fundamentals of PR and gives them the skills and confidence to go out and talk to the press. With her ideas, contacts and cheerleading approach, her clients secure the column inches and airwaves that will help them to stand out from the crowd, and shine.
Cast Life – A Parent’s Guide to DDH was Natalie’s first book and sits alongside her charity, DDH UK, which supports thousands of people around the world dealing with hip dysplasia, a condition one of her sons has been treated for over the past decade.
For more details, go to: www.pr-school.co.uk