Is CBD just a fad?

CBD (cannabidiol) is one of the most popular new health products which has entered the mainstream market in the past couple of years. Now, a fad is a trend or product which sees intense popularity for a short-lived period, after which people move onto the next craze and forget about it.

The excitement surrounding CBD right now is immense, we’re seeing it crop up across social media, through a variety of celebrity endorsement, and even entering the food and drink industry – all the meanwhile dominating the natural health and wellness stores. Forbes believes this to be more than a passing craze, or a fad, and has predicted the CBD market to reach a value of $20 billion by 2024. But is CBD just a fad?

So why do some people think CBD is just a fad?

The rapid growth in interest in CBD cannot continue to increase consistently, and at some point it will plateau. Additionally, not everybody who is trying and using CBD now will stick with it. Due to both of these reasons some people may have difficulty in trusting the numbers and statistics connected to CBD user growth, and dismiss it as a fad.

Furthermore, the quick rise of CBD has left it vulnerable to exploitive adventures from low-grade companies. That is to say that while the landscape is largely unknown and tight regulations on the CBD market are yet to be written, cheap and low quality companies can see an opportunity to make a cheap version of the product and make quick money from a new market. It’s not uncommon now to see cbd products being sold in petrol stations and newsagents, and while buying at these locations might seem convenient, the products may not be able to provide you with the optimum natural benefits. A good comparison is buying a bottle of wine in a newsagents, it might not be great – but it doesn’t mean that there isn’t magnificent wine out there somewhere.

The confusion around CBD

At first glance, the language and terminology which surrounds CBD can seem intimidating. If people are put off by this, CBD becomes inaccessible, and if they pass it off as yet another fad they will just wait for the trend to pass – instead of learning how it could truly benefit them. To avoid this, let’s have a look at some of the key terms in CBD.

What does it stand for?

CBD stands for cannabidiol, one of more than a hundred phytocannabinoids which are found in the cannabis/hemp plant. Cannabinoids (and phytocannabinoids) interact with the human body through the endocannabinoid system; a set of receptors found in the immune system, nervous system and skin.

What does it do?

CBD has a wide range of therapeutic benefits, and as it grows in mainstream popularity, more and more research is being financed to find the true scope of its capabilities. Thus far we know that CBD is a natural anti-inflammatory and antioxidant, it has been shown to help the body’s hormonal balance, as well as acting in a similar way to antidepressants by regulating serotonin uptake. In short, CBD acts in many many ways to enhance our day to day experience.

Will CBD get me high?

No, CBD will not get you high as it has no psychoactive properties. Marijuana, which is also a member of the cannabis family, contains a cannabinoid called THC (tetrahydrocannabinol) which provides the mind altering effects. Legally, cbd products are required to contain less than 0.2% THC.

Are there different types of CBD products?

When reading a CBD label you might see the words ‘isolate’ or ‘full spectrum’. This may be confusing at first, but let us explain. As mentioned previously, there are over 100 cannabinoids present in hemp – from which CBD is extracted. Initially it was thought that if the CBD molecules were isolated, the extract would be purer and thus more effective. However, it was then found that by keeping the cannabinoids together as they occur naturally, they would act synergistically and enhance the overall effective benefit. Consequently, extracts labelled ‘full spectrum’ are most effective.

Hopefully this guide will have answered any questions or doubts that you may have had about whether or not CBD is a passing fad, or the best new health trend. To avoid purchasing any products from companies who are trying to exploit this natural plant extract as a quick money making scheme, it is important that you find a high quality product. Reakiro takes exceptional care in sourcing, cultivating, extracting, and producing each and every product. We hope that your journey with CBD is long and beneficial.