What is geofencing marketing? A basic guide for beginners

Are you trying to learn more about geofencing marketing? If yes, you should check out our basic guide here with the important things to know.

There are 4.78 billion people around the globe with a phone in their pockets. That’s about 61.62% of the world’s population. The number of mobile device users is expected to jump to 7.33 billion by 2023.

We spend countless hours on our phones each day, communicating with friends, researching events, and discovering new brands. How many people are on their phones when they walk right by your business?

With geofencing marketing, you can appeal to those consumers and direct them straight to your business. Then, you can boost brand awareness, foot traffic, and sales. Sound like a plan?

Keep reading to learn everything you need to know about geofence marketing. With this strategy in your back pocket, you can get on the map and help your business grow.

What is geofencing marketing?

More people are asking themselves, “What is geofencing marketing, and why are so many companies using it?”

Geofencing marketing is a location-based marketing tactic. Using a geofence marketing platform, you can send alerts to consumers as they approach your business. You can set an alert to trigger based on when they enter your targeted radius.

Once they step inside that location radius, consumers will receive a special alert reminding them you’re nearby.

Geofencing uses the same technologies designed for Bluetooth, GPS, and beacons. This form of technology creates a virtual background, allowing you to determine how far your messages reach.

Using geofence marketing, you can send messages to your customers while they’re out and about. That precise timing can help you increase foot traffic into your business. An experienced geofence marketing company can help you develop a customized strategy to ensure you reach the maximum number of customers.

With geofence marketing, you can gain a competitive advantage, ensuring you stand apart from other businesses in your area.

The benefits

Geofencing marketing companies help businesses create a cohesive buyer’s journey from start to finish. 86% of senior marketers prioritize creating a cohesive customer experience to attract and keep the consumer’s attention. By working with a geofence marketing expert, you can attract new business and keep that business long-term.

Here are a few benefits of geofencing marketing to consider for your own business.

Local SEO

Search engine optimization (SEO) allows your website to appear in front of consumers while they’re searching for your product or service online. The stronger your SEO strategy, the more likely you’ll appear at the top of a search engine like Google. There are a number of ways to improve your SEO ranking, including the use of local SEO.

Local SEO provides consumers with information that’s relevant to nearby businesses.

This can include a company’s Google My Business listing, which will display the company’s:

  • Phone number
  • Website
  • Address
  • Directions
  • Website
  • Reviews
  • Photos
  • Articles

The sooner consumers have access to this information, the more likely they are to reach out. Local optimization can help you connect with customers who already live nearby. Then, you can turn these consumers into loyal customers, improving your retention rates.

Geofence marketing can help give your local SEO a boost.

When you rank higher on search engines, your website will appear above the competition. Consumers will see and click on your website first, improving brand awareness, recognition, and conversions.

Geofence marketing helps you focus on these local customers. You can attract more people to your website, which will help improve your SEO ranking.

Google also prioritizes websites that provide users with relevant, timely information. Using geofence marketing, you can create focused, personalized messages that better appeal to your audience. Then, you can connect with your customers, increase your clicks, and boost your SEO ranking.

Stronger analytics

It’s difficult to improve any marketing strategy without data and analytics to learn from. Your geofence marketing platform will keep track of which messages attract the most clicks, website visits, and traffic. You can keep track of other metrics as well, including how long someone stays in your store.

This data can help you make informed decisions to improve your marketing strategies.

For example, you can determine which ads invite the most visitors to your store. Then, you can use similar language in your future ad.

Recognizing which ads are unsuccessful will help you make changes, allowing you to avoid wasting time and money.

Then, you can further improve your geofencing marketing strategy to generate even more success.

Personalized ads

The best way to connect with your target audience is to learn who they are and what they love. Using your analytics, you can separate your target audience into smaller buyer personas.

Then, you can use geofence marketing to create personalized ads for each persona.

The same language, message, and offer won’t work on every customer. Personalized messaging gives you a chance to appeal to the customer’s interests and needs. Personalizing your promotions will help you generate more traffic and leads.

Cost-effective

What are the chances your ideal customer will walk right by your billboard or receive a flyer ad? With geofencing, you won’t have to worry about those missed opportunities. Instead, you can optimize your chances and connect with people already in the area.

Billboards and flyers can become costly. They won’t necessarily generate the results that will make the cost worth it, either. Geofencing is a cost-effective strategy that will help you make more than you spend.

Getting started

Now that you know a little more about geofencing advertising, here are a few tips to get you started.

First, get to know your customers as much as possible. Who are they and what do they care about? Remember to separate your audience into smaller segments based on demographics and interests.

Next, keep your marketing radius tight. Instead of targeting the entire city, limit yourself to a few miles. That way, you can attract the people most likely to visit your store.

Make sure to use a strong call-to-action (CTA). The CTA should sound compelling, remain specific, and excite consumers.

While you’re at it, consider pairing your geofencing advertising strategy with your social media strategy. You can create location-based posts to attract your target audience straight to your store!

Get on the map: Your beginner’s guide to geofencing marketing success

Get on target and bring more people to your business. With geofencing marketing, you can attract more shoppers and expand your brand.

Looking for more marketing strategies for success? Check out the Marketing section of the blog today!